Articles published in December, 2008

  1. Dear Mr Holmes, thank you for the memories

    Published on Thursday, December 18th, 2008

    With tomorrow being your last day as the voice of Newstalk ZB morning radio it seemed appropriate to dedicate this, the last posting on the Network PR blog for 2008, to you.

    You have not only made a huge impact in your field but overseen tremendous growth and change in our nation.  As one of my colleagues said, “Holmes was NZ’s first celebrity broadcaster.  He heralded a whole new era in New Zealand broadcasting and – for better or worse – the birth of celebrity culture in NZ.”

    I imagine there are very few PR consultants in New Zealand who have not had reason to deal with you over the years and undoubtedly opinions will vary as to how “satisfactory” this experience was.  But I am sure that each and every one of them would agree that you are a true star in your field.

    As a seasoned listener of ZB I must confess that I have waxed and waned in my affection for you.  But the retrospective discussions during the past few weeks have reminded me of the reasons that make you so special.  On occasion I’ve considered that your musings have ranged from arrogant and to downright sentimental.  But through it all you clearly made an impact.  I often talked about what you had said to others and although I might have been tempted at times to switch off or change channels, I didn’t.  Because for every moment of irritation there were many, many more moments of sheer genius.

    You will likely agree that your job is not to be universally liked, but behind the broadcaster there has always been the man who really did just want to be appreciated.  So it might interest you to read some of the comments my PR colleagues had to make about you.

    “Paul Holmes was a controversial, loveable and hateable character – to me he embodies that ‘old school’ sense of the media.”

    “It’s testament to his talent that, despite a number of high profile ‘incidents’, Paul Holmes has had such a successful broadcasting career. He is certainly a fighter – he is frank and intelligent – and while his departure from Newstalk ZB tomorrow will be a loss for the station, and no doubt many loyal listeners, it opens the door for other emerging talent to follow in his footsteps.”

    I am particularly pleased that you are around to hear this praise being heaped on you.  You deserve to hear it.  Too often in New Zealand the only time we say nice things about people is at their wedding or funeral!  I sincerely hope this is the start of another long and significant phase in your life.

    The oldest child in the family breaks down the barriers, and as NZ’s first true media celebrity you did that in spades.  You weathered criticism along the way – some warranted and some not – but you always remained true to your own style.

    So Mr Holmes, thanks for the memories and for the many special moments you have shared with us.

  2. Don’t rush the credits

    Published on Thursday, December 11th, 2008

    There are at least a couple of times during the year when the efforts of staff are formally acknowledged.  If yours is an organisation that has an annual report you will be familiar with the one or two lines in the chairman’s or chief executive’s report where staff are thanked for their contributions to the company and its performance.

    Another of these times is Christmas with set piece events like staff Christmas parties. These have become a well-worn tradition, however there is a danger that the event masks the real opportunity to say a simple thanks and “well done”. 

    With the downturn in the global economy and the effects of recession making their mark with retrenchments, it is important that employees know they are valued – and this goes for all staff, not just the “stars”.

    I was reminded this week how credits for the lesser player can be rushed.  I’d just watched a documentary on Pablo Picasso and noticed how deliberately the major credits were screened, and then the rest sped up to such a rate that they weren’t able to be read. 

    It seemed to me that this was the difference between acknowledgement and process.   

    Resist the temptation to turn staff Christmas celebrations into a process, and don’t rush the credits!

  3. The name’s Bond, James Bond …

    Published on Wednesday, December 3rd, 2008

    Seen the new Bond movie yet? I’m a Bond fan and while I’ve yet to see Quantum of Solace, I will admit to being ticked off by all the product placement in Die Another Day (… also known as Buy Another Day). This is why the “Buyology” theories of author Martin Lindstrom recently caught my attention. Lindstrom specialises in neuromarketing – described as the point at which brain science and marketing meet.

    Back to James Bond, there’s said to be US$150 million worth of product placements in Quantum of Solace, yet Lindstrom argues much of it may be totally wasted. Click here to find out more.

    Lindstrom has plenty of other interesting tips and tricks of marketing, including how anti smoking campaigns can encourage smoking; how negative campaigning can be a winner for politicians and how associating a ritual with a product can increase sales.