Articles published in June, 2011

  1. Maintaining the art of real communication

    Published on Thursday, June 23rd, 2011

    There have been recent protests in Dunedin and Grey Lynn about the closure of local NZ Post Shops. As locals mobilise with their placards, NZ Post points to the new era that will see electronic kiosks replace or supplement face-to-face services.

    Now, if you’ve ever queued outside the door of a busy Post Shop waiting to execute a simple transaction, kiosks can’t come soon enough. But if you’re of a certain age and used to a weekly trip to check out your Kiwibank account and have enjoyed this social interaction, the world as you know it will seem to be coming to an end.

    The protesters’ placard shout “SAVE OUR POST SHOP”; and NZ Post rejoins, “that’s exactly what we are trying to do”.

    After a slew of closures a couple of decades ago, NZ Post is following the trend to migrate online and electronically. As with all such initiatives, it comes at a cost: an ever-reducing amount of face-to-face contact and social interaction.

    This adjustment is hard for many, and ultimately we may question how ideal it is for humankind. The economic rationale is beyond challenge. But surely the cost of this relentless journey toward the virtual and online, the impersonal channels of communication, is still debatable.

    As communicators we are being challenged to achieve the right balance between the two – personal and impersonal – least the art of human communication is lost. The evidence of demise of real communication is everywhere: we used to write letters, now we email; we used to phone people, now we text.

    It is more pronounced among young people where there are signs that real forms of communication have given way to online. Young people will express their most intimate thoughts online, but not in the spoken word. Sometimes with tragic outcomes.

    How, then, do we resuscitate the personal at the expense of online? Or is it too late?

    Will we be left to sing, with apologies to Joan Baez: Where have all the communications gone? Long time passing…

  2. Loose lips sink ships and so can Twitter

    Published on Friday, June 17th, 2011

    Today we learned of the All Blacks new social media policy, dubbed ‘online is offside’. In an attempt to avoid competitive leaks and unnecessary distraction, our players have now been banned from personal tweets during the Rugby World Cup.

    Are such social media boundaries a bit extreme, or are they much-needed and well overdue? And where did our common sense go with all this newfound reach?

    Overseas, it seems they’re facing the same problem establishing boundaries for social media usage. The UK defence force has just launched an advertising campaign that reminds family and friends of servicemen in combat zones to watch what they say on social networks such as Twitter and Facebook.

    Meanwhile Senator Weiner has learnt the power of a tweet pic having naively tried to blame hackers for his online philandering, and UK juror Joanne Fraill is serving an eight month jail term after discussing deliberations with the defendant on Facebook.

    They’ve learnt the hard way (although it seems obvious), that no longer do snoops need to scour through rubbish bins, peep through windows or listen at doors, when they can just view a Twitter feed or ‘Facebook stalk’.

    While common sense is the first rule of thumb for all communication, it’s also clear that not everyone applies it to tweets and statuses. Just as we wouldn’t sit in a crowded room sharing sensitive information or making inappropriate personal comments (well we shouldn’t) – why do some people think it is okay to do it online?

    All Blacks Cory Jane and Neemia Tialata have already been told off by management for tweeting back in 2009 about their non-selection to face England more than 24 hours before the team was officially announced. It seems that even sports stars are guilty of assuming that the normal rules of confidentiality and ethics don’t apply when using social media.

    Perhaps some of these rather obvious examples will remind people just how accessible our thoughts are when posted online. Mainstream and major media journalists are quoting Twitter updates in news stories, and Sh*t My Dad Says, a popular Twitter feed based on a father’s thoughts and rants, has been turned into a television sitcom starring William Shatner.

    On the other hand, we mustn’t let the potential risks or a lack of boundaries undermine faith in the value of using Twitter. Just as we take a thoughtful approach to using traditional media, we must do the same online. Our interface with the Fourth Estate continues to evolve and so too will our interface with these newer social media channels.

    Others will be talking about you but what you really need is them to talk with you. If you are not part of the initial conversation, when you do have something to say, you probably won’t be heard or you’ll lack the authority to be taken seriously.

    So how ever you use it, always remember that loose lips can sink ships, but tweets could sink a whole lot more.

  3. A cardinal rule of crisis management lies in the dirt

    Published on Thursday, June 9th, 2011

    For the Spanish growers of organic cucumbers and the sprout-growing family of northern Germany – and, indeed EU vegetable growers generally – this advice came too late: It is crucial national authorities do not rush to give information on the source of infection (e-coli), which is not proven by bacteriological analysis.

    The advice came from EU health commissioner, John Dalli, but by then a cardinal rule of crisis management had been well and truly trampled into the dirt: Don’t speculate on the cause of the issue.

    Germany’s e-coli crisis quickly turned into Europe’s political issue, and the victims of this food crisis extended well beyond the dead and seriously ill.  Indeed, the dead and injured have almost become irrelevant in the cauldron of underlying intra-European hostilities.  All because the speculated cause of outbreak was wrongly or carelessly communicated!

    There can be no doubting the intense pressure on the German authorities to “name” the offending food, but now the results of their error in damaged incomes and reputations is plain for all to see: a now unmanageable crisis.

    I can’t help thinking that, when so much is made of food issues in China, will Kiwi consumers look askance at Europe as we have done China. Or would this offend our European sensitivities?

  4. Some French madness – surely?

    Published on Tuesday, June 7th, 2011
    How can I be so naïve?  How could I have missed this, especially when I’ve read so many books about Stalin and his “ism”, as well as Nazism.

    I read in today’s Dominion Post (Telegraph Group report) that the Smurfs are racist!   Yes, none other than those little blue comic figures with the elf-ist hats.

    Apparently one Antoine Bueno, 33, sociologist and lecturer at the eminent Sciences Po political sciences school in Paris reckons the Smurfs represent an “archetype of totalitarian society imbued with Stalinism and Nazism”.

    Surely the lesson in this for those of us who are communicators, is that we must pay more attention to potentially obscure and hidden messages least we or our clients or organisations are found to be guilty of the same outrage.

    But perhaps there is another explanation: Monsieur Bueno spent too much time sitting in the sun or wind at Roland Garros over the past two weeks.  Or is it just another way of getting publicity for a recent book?