http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/where-do-some-of-the-big-issues-sit-on-your-relevance-index/ http://www.prmatters.co.nz/where-do-some-of-the-big-issues-sit-on-your-relevance-index/#comments Tue, 24 May 2011 03:47:08 +0000 Jane Dodd http://www.prmatters.co.nz/?p=888 Even without realising it, relevance dominates our thinking every day.  The more relevant the communication, the more likely we are to first become engaged and then respond. My personal Relevance Index (RI) is based around • Do I have a choice in the matter? Who ignores an IRD letter or one from the Ministry of Transport?  [...]

]]> http://www.prmatters.co.nz/where-do-some-of-the-big-issues-sit-on-your-relevance-index/feed/ 0 http://www.prmatters.co.nz/litany-of-apologies-but-no-humility/ http://www.prmatters.co.nz/litany-of-apologies-but-no-humility/#comments Wed, 13 Apr 2011 00:14:24 +0000 Paul http://www.prmatters.co.nz/?p=855 If you watched Close Up last night you’ll know all about the problems encountered by wheelchair-bound Tanya Black and Dan Buckingham in trying to take a Jetstar flight to the Capital. You see, Tanya and Dan ended up ditching their tickets and flying hassle-free with Air NZ. There are many aspects of this episode that [...]

]]> http://www.prmatters.co.nz/litany-of-apologies-but-no-humility/feed/ 0 http://www.prmatters.co.nz/obituary-%e2%80%93-british-humour-and-satire-has-died/ http://www.prmatters.co.nz/obituary-%e2%80%93-british-humour-and-satire-has-died/#comments Thu, 10 Feb 2011 00:57:17 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=713 Is global communication sounding the death knell for national humour and satire? British humour has certainly taken a buffeting in recent weeks with the Top Gear team and Stephen Fry being castigated internationally for their ‘zany’ comments, the type of which is beloved by many in the English speaking world. Fry’s offence was for pondering [...]

]]> http://www.prmatters.co.nz/obituary-%e2%80%93-british-humour-and-satire-has-died/feed/ 1 http://www.prmatters.co.nz/communications-shouldn%e2%80%99t-mean-altercation/ http://www.prmatters.co.nz/communications-shouldn%e2%80%99t-mean-altercation/#comments Thu, 14 Oct 2010 03:47:24 +0000 Paul http://www.prmatters.co.nz/?p=644 Hopefully an altercation is not the only way to get Jetstar’s attention, but it may be. Our experience is as follows – after booking a flight to Christchurch to see the Ron Mueck exhibition with members of an art group, a later visit to an orthopaedic surgeon resulted in a fixture at Ascot hospital for [...]

]]> http://www.prmatters.co.nz/communications-shouldn%e2%80%99t-mean-altercation/feed/ 0 http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/ http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/#comments Thu, 05 Aug 2010 03:51:27 +0000 Paul http://www.prmatters.co.nz/?p=562 Are big bold ads now the immediate way to address real or perceived injustices thought to have been perpetrated through the columns of newspaper?  On July 2, the New Zealand Herald ran a story stating that an investigation found a couple of eco-friendly laundry powders had high pH levels which could pose a health risk. [...]

]]> http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/feed/ 1 http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/ http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/#comments Fri, 30 Jul 2010 02:59:23 +0000 Paul http://www.prmatters.co.nz/?p=553 He didn’t get it then, and he doesn’t get it now. “Then” was when he fronted up to the affected communities, the media, and politicians over the Gulf oil spill disaster; and “he” is former BP chief Tony Hayward. It is almost beyond comprehension that he would say, when exiting the top job, “Life isn’t [...]

]]> http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/feed/ 1 http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/ http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/#comments Wed, 21 Jul 2010 22:13:49 +0000 Emma http://www.prmatters.co.nz/?p=535 Major tragedies are usually followed by a host of different reactions and responses. These are frequently played out in public as individuals try to connect with other like-minded people to affirm their own reaction to a situation. Naturally the online world offers many forums in which to do this. Most recently, British PM David Cameron [...]

]]> http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/feed/ 0 http://www.prmatters.co.nz/lying-as-part-of-your-strategy/ http://www.prmatters.co.nz/lying-as-part-of-your-strategy/#comments Fri, 09 Jul 2010 04:36:59 +0000 Paul http://www.prmatters.co.nz/?p=509 Will we believe anything they say from now on? Possibly not. I’m talking about the Sea Shepherd organisation announcement publicly severing its relationship with the incarcerated Pete Bethune. No sooner had Bethune received what was widely regarded as a light two-year suspended sentence from the Japanese courts, than Sea Shepherd tells us that its statements [...]

]]> http://www.prmatters.co.nz/lying-as-part-of-your-strategy/feed/ 0 http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/ http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/#comments Thu, 08 Jul 2010 00:05:12 +0000 Jane Dodd http://www.prmatters.co.nz/?p=502 Naturally as the GM of a major PR consultancy my response is yes. The range of PR services available in New Zealand are as wide and varied as the needs of the individuals and organisations who procure these services. Anyone who spends money on PR rightly expects a meaningful communication outcome. I was therefore intrigued [...]

]]> http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/feed/ 2 http://www.prmatters.co.nz/all-associated-with-the-bp-oil-spill-are-acting-incomprehensibly/ http://www.prmatters.co.nz/all-associated-with-the-bp-oil-spill-are-acting-incomprehensibly/#comments Fri, 18 Jun 2010 02:55:49 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=448 From a communication perspective, it’s impossible to make sense of what is taking place with the BP oil spill into the Gulf of Mexico. The BBC describes the issue as a ‘PR disaster’ for BP while international financial analysts talk about it undermining the competitive advantage of the world’s 5th largest company ‘into the foreseeable [...]

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