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	<title>PR Matters &#187; Brand</title>
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	<description>fresh thinking - influential communication</description>
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		<title>How you respond is a measure of your mettle</title>
		<link>http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/</link>
		<comments>http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 02:59:23 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Gulf of Mexico]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media management]]></category>
		<category><![CDATA[Oil Spill]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[Tony Hayward]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=553</guid>
		<description><![CDATA[
He didn’t get it then, and he doesn’t get it now. “Then” was when he fronted up to the affected communities, the media, and politicians over the Gulf oil spill disaster; and “he” is former BP chief Tony Hayward.
It is almost beyond comprehension that he would say, when exiting the top job, “Life isn’t fair”.
How [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should governments have the right to censor Facebook?</title>
		<link>http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/</link>
		<comments>http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 22:13:49 +0000</pubDate>
		<dc:creator>Cameron</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[David Cameron]]></category>
		<category><![CDATA[Digital rights]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Free speech]]></category>
		<category><![CDATA[Raoul Moat]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=535</guid>
		<description><![CDATA[Major tragedies are usually followed by a host of different reactions and responses. These are frequently played out in public as individuals try to connect with other like-minded people to affirm their own reaction to a situation. Naturally the online world offers many forums in which to do this.
Most recently, British PM David Cameron came [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lying as part of your strategy</title>
		<link>http://www.prmatters.co.nz/lying-as-part-of-your-strategy/</link>
		<comments>http://www.prmatters.co.nz/lying-as-part-of-your-strategy/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:36:59 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Pete Bethune]]></category>
		<category><![CDATA[Sea Shepherd]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Whaling]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=509</guid>
		<description><![CDATA[Will we believe anything they say from now on? Possibly not. I’m talking about the Sea Shepherd organisation announcement publicly severing its relationship with the incarcerated Pete Bethune.
No sooner had Bethune received what was widely regarded as a light two-year suspended sentence from the Japanese courts, than Sea Shepherd tells us that its statements about [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/lying-as-part-of-your-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are PR professionals worth the money?</title>
		<link>http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/</link>
		<comments>http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 00:05:12 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[DIY PR]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Relationship building]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=502</guid>
		<description><![CDATA[Naturally as the GM of a major PR consultancy my response is yes. The range of PR services available in New Zealand are as wide and varied as the needs of the individuals and organisations who procure these services. Anyone who spends money on PR rightly expects a meaningful communication outcome. I was therefore intrigued [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>All associated with the BP oil spill are acting incomprehensibly</title>
		<link>http://www.prmatters.co.nz/all-associated-with-the-bp-oil-spill-are-acting-incomprehensibly/</link>
		<comments>http://www.prmatters.co.nz/all-associated-with-the-bp-oil-spill-are-acting-incomprehensibly/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 02:55:49 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Gulf of Mexico]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Oil Spill]]></category>
		<category><![CDATA[PR disaster]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=448</guid>
		<description><![CDATA[From a communication perspective, it’s impossible to make sense of what is taking place with the BP oil spill into the Gulf of Mexico.
The BBC describes the issue as a ‘PR disaster’ for BP while international financial analysts talk about it undermining the competitive advantage of the world’s 5th largest company ‘into the foreseeable future’.
It’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The fashion of rebranding</title>
		<link>http://www.prmatters.co.nz/the-fashion-of-rebranding/</link>
		<comments>http://www.prmatters.co.nz/the-fashion-of-rebranding/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 00:47:16 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Animals]]></category>
		<category><![CDATA[Annah Stretton]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Re-branding]]></category>
		<category><![CDATA[Waikato Times]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=376</guid>
		<description><![CDATA[I read in the Waikato Times yesterday that fashion designer Annah Stretton has changed her brand.  That wasn’t exactly how the story was portrayed, but that was its essence.  Not so long ago, Stretton’s designs were picketed by animal rights activists and she’d done some other non-PC stuff with a taxidermied boar’s head.  Now she’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Oprah Effect – the media princess of our times makes an indelible mark</title>
		<link>http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/</link>
		<comments>http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 04:27:21 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[nutrition expert]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Oprah effect]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=371</guid>
		<description><![CDATA[Every so often there comes an individual whose unique impact on our cultural psyche is profound and lasting and Oprah Winfrey is one such person. 
Her ability to influence the beliefs and behaviours of her followers, usually female, is such they will strongly defend their heroine’s stance on an issue and actively share their new learning [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>There was no Sunrise today at my place</title>
		<link>http://www.prmatters.co.nz/there-was-no-sunrise-today-at-my-place/</link>
		<comments>http://www.prmatters.co.nz/there-was-no-sunrise-today-at-my-place/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 21:22:35 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Breakfast]]></category>
		<category><![CDATA[breakfast TV]]></category>
		<category><![CDATA[New Zealand media]]></category>
		<category><![CDATA[Paul Henry]]></category>
		<category><![CDATA[Sunrise]]></category>
		<category><![CDATA[TV3]]></category>
		<category><![CDATA[TVNZ]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=355</guid>
		<description><![CDATA[The end of Sunrise highlights the challenges media will always face when they enter an established market and aim to grab a slice of the national media pie.
Even in its category of breakfast TV it was always going to be David up against Goliath (TV1’s Breakfast).  When you add in the other competitors for morning [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The tale of two media interviews</title>
		<link>http://www.prmatters.co.nz/the-tale-of-two-media-interviews/</link>
		<comments>http://www.prmatters.co.nz/the-tale-of-two-media-interviews/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 04:12:03 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Chiefs]]></category>
		<category><![CDATA[damage control]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[kiwi icons]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[NZRU]]></category>
		<category><![CDATA[rugby apology]]></category>
		<category><![CDATA[rugby franchise]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=341</guid>
		<description><![CDATA[There have been two hugely different media interviews this week that provide good learning experiences. That of Cadbury New Zealand Managing Director, Matthew Oldham, with John Campbell of Campbell Live, and former All Back and Chief’s No 8 Sione Lauaki, on the main TV bulletins.
Take Lauaki first. Coming out of the Hamilton District Court after [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What a wonderful bizarre world we live in!</title>
		<link>http://www.prmatters.co.nz/what-a-wonderful-bizarre-world-we-live-in/</link>
		<comments>http://www.prmatters.co.nz/what-a-wonderful-bizarre-world-we-live-in/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:31:53 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Act Party]]></category>
		<category><![CDATA[Bryan Tamaki]]></category>
		<category><![CDATA[David Garrett]]></category>
		<category><![CDATA[Destiny Church]]></category>
		<category><![CDATA[Fran O'Sullivan]]></category>
		<category><![CDATA[John Campbell]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Sterilisation]]></category>
		<category><![CDATA[TV3]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=319</guid>
		<description><![CDATA[There are occasions when you can only but shake your head in disbelief at the antics played out in our media.
Take for example the reaction by the majority of the media to the suggestion by ACT MP David Garrett that there might be some value in considering paying ‘bad parents’ $5000 if they agreed to [...]]]></description>
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		<slash:comments>0</slash:comments>
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