http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/food-for-the-nation/ http://www.prmatters.co.nz/food-for-the-nation/#comments Tue, 13 Dec 2011 01:00:09 +0000 Jane Dodd http://www.prmatters.co.nz/?p=1329 During the next four weeks New Zealanders’ combined spending on food, beverages and other grocery items is likely to once again break records.  Even though purse strings are tighter, people will over-compensate for fear of being caught short. Budget pressures aside, we forget how fortunate we are to have access to such an impressive choice [...]

]]> http://www.prmatters.co.nz/food-for-the-nation/feed/ 0 http://www.prmatters.co.nz/the-perplexing-topic-of-food-pricing/ http://www.prmatters.co.nz/the-perplexing-topic-of-food-pricing/#comments Thu, 15 Jul 2010 00:53:10 +0000 Paul http://www.prmatters.co.nz/?p=516 The past week has shown that grocery foods are a perplexing topic, as media have prominently featured several items and angles relating to food and supermarket pricing. Green MP Sue Kedgley led off last week with calls for a government enquiry and a code of practice for fruit and vegetable margins. Not surprisingly she was [...]

]]> http://www.prmatters.co.nz/the-perplexing-topic-of-food-pricing/feed/ 2 http://www.prmatters.co.nz/plenty-for-the-commerce-commission-in-the-holiday-homes-market/ http://www.prmatters.co.nz/plenty-for-the-commerce-commission-in-the-holiday-homes-market/#comments Tue, 16 Feb 2010 00:43:39 +0000 Paul http://www.prmatters.co.nz/?p=280 Last week the Commerce Commission issued a “warning” to the bookshop chain, Borders, over a misleading voucher scheme which the retailer promoted before Christmas. This promotion offered $20 in vouchers for every $75 spent at Borders until Christmas.  In the small print, however, it was specified that the customer could redeem one $10 voucher in [...]

]]> http://www.prmatters.co.nz/plenty-for-the-commerce-commission-in-the-holiday-homes-market/feed/ 0 http://www.prmatters.co.nz/government-showing-deft-communication-touch/ http://www.prmatters.co.nz/government-showing-deft-communication-touch/#comments Fri, 12 Feb 2010 03:08:03 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=270 The Government’s handling of the tax changes to be announced in the May budget show a masterly understanding of managing long term communications. Delegate the task of putting forward ideas to a third party (a commission) and then immediately reject the most controversial (phew, it’s not going to be as bad as it could be!); [...]

]]> http://www.prmatters.co.nz/government-showing-deft-communication-touch/feed/ 0 http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/ http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/#comments Tue, 10 Nov 2009 03:36:25 +0000 Jane Dodd http://www.prmatters.co.nz/?p=176 First off, I need to state that I am a complete fence sitter when it comes to GMOs and Nuclear power. The way I see it is that in an ideal world, we would enjoy the potential benefits while we fully manage the risks. But reality is always less simple. It has occurred to me [...]

]]> http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/feed/ 0 http://www.prmatters.co.nz/media-serves-up-hard-economic-information-%e2%80%a6-but-are-we-interested/ http://www.prmatters.co.nz/media-serves-up-hard-economic-information-%e2%80%a6-but-are-we-interested/#comments Tue, 29 Sep 2009 23:45:44 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=142 The economist Edgar Fielder, who served under Presidents Nixon and Ford, is quoted as saying ‘ask five economists, and you’ll get five different answers – six if one went to Harvard’. This self deprecating comment would draw mirth from his peers because they understood the complexities and intricacies of taking historical economic data, and trying [...]

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