http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/well-thats-a-relief/ http://www.prmatters.co.nz/well-thats-a-relief/#comments Wed, 28 Sep 2011 21:48:36 +0000 Paul http://www.prmatters.co.nz/?p=1164 Two days ago we were all wringing our hands with despair over World Health Organisation data that showed Auckland had New Zealand’s worst air pollution, double that of Sydney. We read yesterday that the data has been withdrawn, and new data will show that Auckland is only slightly worse than Sydney and Dunedin, which the [...]

]]> http://www.prmatters.co.nz/well-thats-a-relief/feed/ 1 http://www.prmatters.co.nz/every-day-heroes-respond-instinctively-to-the-christchurch-quake-2/ http://www.prmatters.co.nz/every-day-heroes-respond-instinctively-to-the-christchurch-quake-2/#comments Wed, 23 Feb 2011 00:48:23 +0000 Jane Dodd http://www.prmatters.co.nz/?p=775 Like most people I spent last evening watching back to back earthquake coverage. Our heart goes out to the people in the city. Last night my instinctive reaction was to buy one of the early flights today and go down and help. But it’s clear that just now there’s no need for knee jerk heroics [...]

]]> http://www.prmatters.co.nz/every-day-heroes-respond-instinctively-to-the-christchurch-quake-2/feed/ 0 http://www.prmatters.co.nz/entire-towns-are-falling-off-their-ladders/ http://www.prmatters.co.nz/entire-towns-are-falling-off-their-ladders/#comments Mon, 30 Aug 2010 04:54:45 +0000 Paul http://www.prmatters.co.nz/?p=600 It’s Safety New Zealand Week.  This morning I was reading in the Dominion Post of a renewed campaign to alert us to dangers at home. Apparently last year more than 650,000 of us were injured in the home – one every 48 seconds. Staggering! This afternoon ACC kicked off its campaign with a statement detailing [...]

]]> http://www.prmatters.co.nz/entire-towns-are-falling-off-their-ladders/feed/ 1 http://www.prmatters.co.nz/does-end-of-the-global-swine-flu-pandemic-mean-we%e2%80%99re-better-prepared-for-next-time/ http://www.prmatters.co.nz/does-end-of-the-global-swine-flu-pandemic-mean-we%e2%80%99re-better-prepared-for-next-time/#comments Fri, 13 Aug 2010 03:36:44 +0000 Jane Dodd http://www.prmatters.co.nz/?p=577 The World Health Organization (WHO) earlier this week officially declared an end to the pandemic concerning the influenza H1N1 virus, popularly known as swine flu.  However WHO Director-General Margaret Chan recognised that here in New Zealand we’re still experiencing the effects of a second wave of H1N1. “In the post-pandemic period, localised outbreaks of different [...]

]]> http://www.prmatters.co.nz/does-end-of-the-global-swine-flu-pandemic-mean-we%e2%80%99re-better-prepared-for-next-time/feed/ 0 http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/ http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/#comments Fri, 16 Jul 2010 00:57:55 +0000 Jane Dodd http://www.prmatters.co.nz/?p=526 New data showing that fewer young people are smoking offered some refreshingly good news yesterday.  Thanks to years of hard work by different organisations, each tackling different aspects of the issue, we are seeing some real progress.   The value of long term investment in social marketing and education, combined with a range of regulatory changes [...]

]]> http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/feed/ 0 http://www.prmatters.co.nz/no-cure-but-other-miracles/ http://www.prmatters.co.nz/no-cure-but-other-miracles/#comments Wed, 19 May 2010 00:27:07 +0000 Paul http://www.prmatters.co.nz/?p=412 As PR and communications specialists we are sometimes humbled and often inspired by the communications initiatives of those whom typically we’d regard as amateurs. (Perhaps this is a sign that we take ourselves too seriously.) One such experience has been a blog titled Mike’s Big Adventure which was started in February by Tracey as a [...]

]]> http://www.prmatters.co.nz/no-cure-but-other-miracles/feed/ 0 http://www.prmatters.co.nz/another-tragedy-and-chorus-call-for-the-government/ http://www.prmatters.co.nz/another-tragedy-and-chorus-call-for-the-government/#comments Wed, 12 May 2010 03:10:19 +0000 Paul http://www.prmatters.co.nz/?p=401 The nation is shocked by the death the young James Webster, caused in all probability by drinking a bottle of vodka taken from his grandmother’s cupboard. It is an absolute tragedy and without doubt we all feel for his grieving mother, father and sister. Another young person dies.  This week it was alcohol poisoning, and [...]

]]> http://www.prmatters.co.nz/another-tragedy-and-chorus-call-for-the-government/feed/ 3 http://www.prmatters.co.nz/why-do-the-words-poo-boobs-and-underage-drinking-all-have-similar-effect-on-young-people/ http://www.prmatters.co.nz/why-do-the-words-poo-boobs-and-underage-drinking-all-have-similar-effect-on-young-people/#comments Thu, 06 May 2010 01:19:31 +0000 Jane Dodd http://www.prmatters.co.nz/?p=387 Communicating effectively with young people is considered a special skill, even a gift. They can be the harshest critics and their responses unpredictable. It was therefore a brave set of comedians who took to the stage in Auckland at the weekend at the Stand Up for Kids show as part of the international comedy festival [...]

]]> http://www.prmatters.co.nz/why-do-the-words-poo-boobs-and-underage-drinking-all-have-similar-effect-on-young-people/feed/ 0 http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/ http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/#comments Tue, 10 Nov 2009 03:36:25 +0000 Jane Dodd http://www.prmatters.co.nz/?p=176 First off, I need to state that I am a complete fence sitter when it comes to GMOs and Nuclear power. The way I see it is that in an ideal world, we would enjoy the potential benefits while we fully manage the risks. But reality is always less simple. It has occurred to me [...]

]]> http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/feed/ 0 http://www.prmatters.co.nz/a-fish-supper/ http://www.prmatters.co.nz/a-fish-supper/#comments Tue, 27 Oct 2009 04:39:06 +0000 Network Team http://www.prmatters.co.nz/?p=147 I love my neighbour, I’d be stupid not to. His name is Greg and he cleverly caught the pictured four and a half pound snapper on the Hauraki Gulf on Sunday. He and his cousin went out at dawn, apparently pausing somewhere about 40 minutes from our houses, to pull up ten fish and casually [...]

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