<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>PR Matters &#187; Health</title>
	<atom:link href="http://www.prmatters.co.nz/category/health/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.prmatters.co.nz</link>
	<description>fresh thinking - influential communication</description>
	<lastBuildDate>Fri, 30 Jul 2010 02:59:23 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>There is no silver bullet for changing behaviour, it takes hard work and time…</title>
		<link>http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/</link>
		<comments>http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 00:57:55 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Anti-Tobacco]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Obesity]]></category>
		<category><![CDATA[Smoking]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=526</guid>
		<description><![CDATA[New data showing that fewer young people are smoking offered some refreshingly good news yesterday.  Thanks to years of hard work by different organisations, each tackling different aspects of the issue, we are seeing some real progress.  
The value of long term investment in social marketing and education, combined with a range of regulatory changes over [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No cure, but other miracles</title>
		<link>http://www.prmatters.co.nz/no-cure-but-other-miracles/</link>
		<comments>http://www.prmatters.co.nz/no-cure-but-other-miracles/#comments</comments>
		<pubDate>Wed, 19 May 2010 00:27:07 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Cancer]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Mikesbigadventure]]></category>
		<category><![CDATA[PR practitioners]]></category>
		<category><![CDATA[Social network]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=412</guid>
		<description><![CDATA[As PR and communications specialists we are sometimes humbled and often inspired by the communications initiatives of those whom typically we’d regard as amateurs. (Perhaps this is a sign that we take ourselves too seriously.)
One such experience has been a blog titled Mike’s Big Adventure which was started in February by Tracey as a way [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/no-cure-but-other-miracles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Another tragedy and chorus call for the Government</title>
		<link>http://www.prmatters.co.nz/another-tragedy-and-chorus-call-for-the-government/</link>
		<comments>http://www.prmatters.co.nz/another-tragedy-and-chorus-call-for-the-government/#comments</comments>
		<pubDate>Wed, 12 May 2010 03:10:19 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[alcohol issues]]></category>
		<category><![CDATA[alcohol reform]]></category>
		<category><![CDATA[Close Up]]></category>
		<category><![CDATA[death of a young man]]></category>
		<category><![CDATA[Kings College]]></category>
		<category><![CDATA[Law Commission]]></category>
		<category><![CDATA[personal responsibility]]></category>
		<category><![CDATA[under-age drinking]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=401</guid>
		<description><![CDATA[The nation is shocked by the death the young James Webster, caused in all probability by drinking a bottle of vodka taken from his grandmother’s cupboard.
It is an absolute tragedy and without doubt we all feel for his grieving mother, father and sister.
Another young person dies.  This week it was alcohol poisoning, and a few [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/another-tragedy-and-chorus-call-for-the-government/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why do the words poo, boobs and underage drinking all have similar effect on young people?</title>
		<link>http://www.prmatters.co.nz/why-do-the-words-poo-boobs-and-underage-drinking-all-have-similar-effect-on-young-people/</link>
		<comments>http://www.prmatters.co.nz/why-do-the-words-poo-boobs-and-underage-drinking-all-have-similar-effect-on-young-people/#comments</comments>
		<pubDate>Thu, 06 May 2010 01:19:31 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[changing behaviours]]></category>
		<category><![CDATA[comedy festival]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Effective communication]]></category>
		<category><![CDATA[humour]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[teenagers]]></category>
		<category><![CDATA[Underaged drinking]]></category>
		<category><![CDATA[understanding]]></category>
		<category><![CDATA[youth]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=387</guid>
		<description><![CDATA[Communicating effectively with young people is considered a special skill, even a gift. They can be the harshest critics and their responses unpredictable.
It was therefore a brave set of comedians who took to the stage in Auckland at the weekend at the Stand Up for Kids show as part of the international comedy festival programme.  [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/why-do-the-words-poo-boobs-and-underage-drinking-all-have-similar-effect-on-young-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will New Zealander’s need to rethink their stance on GE foods and Nuclear Power so we can keep up with the rest of the world?</title>
		<link>http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/</link>
		<comments>http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 03:36:25 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Clean & Green]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Dr Robert Winston]]></category>
		<category><![CDATA[GMOs]]></category>
		<category><![CDATA[Nuclear Power]]></category>
		<category><![CDATA[Social media sphere]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=176</guid>
		<description><![CDATA[First off, I need to state that I am a complete fence sitter when it comes to GMOs and Nuclear power. The way I see it is that in an ideal world, we would enjoy the potential benefits while we fully manage the risks. But reality is always less simple.
It has occurred to me of [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Fish Supper</title>
		<link>http://www.prmatters.co.nz/a-fish-supper/</link>
		<comments>http://www.prmatters.co.nz/a-fish-supper/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 04:39:06 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[100% pure]]></category>
		<category><![CDATA[Food Inc]]></category>
		<category><![CDATA[Fresh]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[Produce]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=147</guid>
		<description><![CDATA[I love my neighbour, I’d be stupid not to. His name is Greg and he cleverly caught the pictured four and a half pound snapper on the Hauraki Gulf on Sunday.
He and his cousin went out at dawn, apparently pausing somewhere about 40 minutes from our houses, to pull up ten fish and casually make [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/a-fish-supper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No nonsence nanoscience</title>
		<link>http://www.prmatters.co.nz/no-nonsence-nanoscience/</link>
		<comments>http://www.prmatters.co.nz/no-nonsence-nanoscience/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 04:34:22 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Asbestos]]></category>
		<category><![CDATA[Cyborg]]></category>
		<category><![CDATA[David Letterman]]></category>
		<category><![CDATA[Immortality]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[Nanoscience]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=141</guid>
		<description><![CDATA[What a week when we’ve just witnessed the miracle of our very own John Key on Letterman , and a scientist tells us that immortality is only 20 years away.
The 61-year-old American, who’s been right before, says that at the rate our understanding of genes and computer technology is accelerating, new nanotechnologies will be capable of replacing [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/no-nonsence-nanoscience/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Critics are emboldened in a crisis, so don’t fall for making excuses</title>
		<link>http://www.prmatters.co.nz/critics-are-emboldened-in-a-crisis-so-don%e2%80%99t-fall-for-making-excuses/</link>
		<comments>http://www.prmatters.co.nz/critics-are-emboldened-in-a-crisis-so-don%e2%80%99t-fall-for-making-excuses/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 02:56:40 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[CAP formula]]></category>
		<category><![CDATA[DML]]></category>
		<category><![CDATA[Dr Michael Coglin]]></category>
		<category><![CDATA[Labtests]]></category>
		<category><![CDATA[Media crisis]]></category>
		<category><![CDATA[Propaganda]]></category>
		<category><![CDATA[Sunday Star Times]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=140</guid>
		<description><![CDATA[The Sunday Star Times yesterday reported that Auckland’s new community laboratory company, Labtests (which won the contract from DML) believed that some of the complaints it was receiving about its service were the result of “propaganda”.
Its chief medical officer, Dr Michael Coglin, said that some complaints were being encouraged by the company’s critics and were [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/critics-are-emboldened-in-a-crisis-so-don%e2%80%99t-fall-for-making-excuses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Organics will prosper &#8211; never mind the science</title>
		<link>http://www.prmatters.co.nz/organics-will-prosper-never-mind-the-science/</link>
		<comments>http://www.prmatters.co.nz/organics-will-prosper-never-mind-the-science/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 05:38:13 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[bad science]]></category>
		<category><![CDATA[brand trust]]></category>
		<category><![CDATA[food supply]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[organic foods]]></category>
		<category><![CDATA[organics]]></category>
		<category><![CDATA[Sir Peter Gluckman]]></category>
		<category><![CDATA[Soil Association]]></category>
		<category><![CDATA[vegetarian]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=134</guid>
		<description><![CDATA[There is no reason at all to believe the “organic” brand has been seriously damaged following the UK Food Standards Agency (FSA) finding that there is essentially no nutritional difference between organic and conventionally produced foods. 
Yes, in the wider market organic foods may have lost some of their lustre, but purchases of “brand organic” or “sub-brand [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/organics-will-prosper-never-mind-the-science/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>An orchestrated litany of fables</title>
		<link>http://www.prmatters.co.nz/an-orchestrated-litany-of-fables/</link>
		<comments>http://www.prmatters.co.nz/an-orchestrated-litany-of-fables/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 02:54:20 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Bastareaud]]></category>
		<category><![CDATA[Close Up]]></category>
		<category><![CDATA[Michael Chal]]></category>
		<category><![CDATA[Mike Valintine]]></category>
		<category><![CDATA[TradeMe]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=123</guid>
		<description><![CDATA[The teenager who sold raunchy photos of his mum on TradeMe after discovering them in the family garage caused something of a kafuffle this week.
After his TradeMe inspired notoriety, Michael Chal appeared on Close Up last Wednesday to give an account of his TradeMe experience.
Soon after this appearance, Close Up learned that despite Chal’s assurances [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/an-orchestrated-litany-of-fables/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
