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	<title>PR Matters &#187; Media landscape</title>
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		<title>How you respond is a measure of your mettle</title>
		<link>http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/</link>
		<comments>http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 02:59:23 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Gulf of Mexico]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media management]]></category>
		<category><![CDATA[Oil Spill]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[Tony Hayward]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=553</guid>
		<description><![CDATA[
He didn’t get it then, and he doesn’t get it now. “Then” was when he fronted up to the affected communities, the media, and politicians over the Gulf oil spill disaster; and “he” is former BP chief Tony Hayward.
It is almost beyond comprehension that he would say, when exiting the top job, “Life isn’t fair”.
How [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spilling the beans becomes inevitable</title>
		<link>http://www.prmatters.co.nz/spilling-the-beans-becomes-inevitable/</link>
		<comments>http://www.prmatters.co.nz/spilling-the-beans-becomes-inevitable/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 23:44:43 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Geoff Robinson]]></category>
		<category><![CDATA[Leaders Debate]]></category>
		<category><![CDATA[Masterchef]]></category>
		<category><![CDATA[Media connectivity]]></category>
		<category><![CDATA[Morning Report]]></category>
		<category><![CDATA[Radio New Zealand]]></category>
		<category><![CDATA[TVNZ]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=544</guid>
		<description><![CDATA[It wasn’t the Australian Leaders’ Debate that sparked a major controversy on Monday morning radio. Nor was it the Leaders’ debate timeslot being moved to give preference to the hotly contested final of Australian Masterchef on Sunday night. No, it was Radio New Zealand’s Morning Report inadvertently disclosing the winner of said cooking show.
In an [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should governments have the right to censor Facebook?</title>
		<link>http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/</link>
		<comments>http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 22:13:49 +0000</pubDate>
		<dc:creator>Cameron</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[David Cameron]]></category>
		<category><![CDATA[Digital rights]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Free speech]]></category>
		<category><![CDATA[Raoul Moat]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=535</guid>
		<description><![CDATA[Major tragedies are usually followed by a host of different reactions and responses. These are frequently played out in public as individuals try to connect with other like-minded people to affirm their own reaction to a situation. Naturally the online world offers many forums in which to do this.
Most recently, British PM David Cameron came [...]]]></description>
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		<title>There is no silver bullet for changing behaviour, it takes hard work and time…</title>
		<link>http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/</link>
		<comments>http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 00:57:55 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Anti-Tobacco]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Obesity]]></category>
		<category><![CDATA[Smoking]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=526</guid>
		<description><![CDATA[New data showing that fewer young people are smoking offered some refreshingly good news yesterday.  Thanks to years of hard work by different organisations, each tackling different aspects of the issue, we are seeing some real progress.  
The value of long term investment in social marketing and education, combined with a range of regulatory changes over [...]]]></description>
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		</item>
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		<title>Lying as part of your strategy</title>
		<link>http://www.prmatters.co.nz/lying-as-part-of-your-strategy/</link>
		<comments>http://www.prmatters.co.nz/lying-as-part-of-your-strategy/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:36:59 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Pete Bethune]]></category>
		<category><![CDATA[Sea Shepherd]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Whaling]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=509</guid>
		<description><![CDATA[Will we believe anything they say from now on? Possibly not. I’m talking about the Sea Shepherd organisation announcement publicly severing its relationship with the incarcerated Pete Bethune.
No sooner had Bethune received what was widely regarded as a light two-year suspended sentence from the Japanese courts, than Sea Shepherd tells us that its statements about [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can Social Media Turn the Tide for the Obama Administration?</title>
		<link>http://www.prmatters.co.nz/can-social-media-turn-the-tide-for-the-obama-administration/</link>
		<comments>http://www.prmatters.co.nz/can-social-media-turn-the-tide-for-the-obama-administration/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 01:16:15 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Chief Information Officer]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Government infrastructure]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=439</guid>
		<description><![CDATA[Ariana Huffington, Editor in Chief and Co-Founder of the self-named Huffington Post, wrote an interesting piece last week on how the US government is looking to develop social media channels to enable the public to be more closely involved in the decision-making processes of government. 
Possibly it&#8217;s part of the Obama Adminstration&#8217; s move to address [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Probing whether the media is observer or creator</title>
		<link>http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/</link>
		<comments>http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 04:04:40 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Asia-Pacific]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Global economy]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media Monitors]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Newsroom]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=428</guid>
		<description><![CDATA[A question those of us involved in communication often debate is whether the media reports news, or creates it. It’s one of those circular discussions, as we all have countless examples we can table that support our point of view.
I was intrigued therefore when a report from Media Monitors* crossed my desk which sought to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The revenge of the people with red hair</title>
		<link>http://www.prmatters.co.nz/the-revenge-of-the-people-with-red-hair/</link>
		<comments>http://www.prmatters.co.nz/the-revenge-of-the-people-with-red-hair/#comments</comments>
		<pubDate>Thu, 27 May 2010 04:54:31 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Close Up]]></category>
		<category><![CDATA[Dom Harvey]]></category>
		<category><![CDATA[Hug a Ginga Day]]></category>
		<category><![CDATA[Mark Sainsbury]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[Redhead]]></category>
		<category><![CDATA[Studio interviews]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[The Edge]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=422</guid>
		<description><![CDATA[It’s a topic that has garnered more interest than mining: hug a ginga, says The Edge.
This polarising issue featured two nights running on Close Up, which means they’ve struck a topic that gets people engaged.
As far as a media performance goes, on Tuesday night I tipped my hat to teacher and father of two red heads, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rewriting the crisis management template</title>
		<link>http://www.prmatters.co.nz/rewriting-the-crisis-management-template/</link>
		<comments>http://www.prmatters.co.nz/rewriting-the-crisis-management-template/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 00:43:20 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Airline crisis]]></category>
		<category><![CDATA[communicators]]></category>
		<category><![CDATA[Crisis communication]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Iceland]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Volcano]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=382</guid>
		<description><![CDATA[Corporations not convinced of the role that social media can play in crisis or issues management communication need only study its role during the recent Iceland volcanic eruption to change their position totally.
As you read this, the template for managing a crisis is being rewritten.
In the recent airline crisis, experienced as a result of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The fashion of rebranding</title>
		<link>http://www.prmatters.co.nz/the-fashion-of-rebranding/</link>
		<comments>http://www.prmatters.co.nz/the-fashion-of-rebranding/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 00:47:16 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Animals]]></category>
		<category><![CDATA[Annah Stretton]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Image]]></category>
		<category><![CDATA[Re-branding]]></category>
		<category><![CDATA[Waikato Times]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=376</guid>
		<description><![CDATA[I read in the Waikato Times yesterday that fashion designer Annah Stretton has changed her brand.  That wasn’t exactly how the story was portrayed, but that was its essence.  Not so long ago, Stretton’s designs were picketed by animal rights activists and she’d done some other non-PC stuff with a taxidermied boar’s head.  Now she’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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