Journalism

  1. The age of intolerance

    Published on Tuesday, August 17th, 2010

    I fear that the recession might have accelerated the age of intolerance and ultra conservatism to risk.

    Is our new-found enthusiasm for saving versus spending, the resignation of the CEO of HP, and the decision of the Christchurch councillor to quit at the next election over a sandcastle spat symptom of this, or the disease itself?

    We seem to be in a time when how things look is more important that how things are, i.e the facts.  This is underscored by journalistic minions trolling through the café receipts of elected representatives and their officials to find an ill-gotten coffee, while the reasons for the burgeoning welfare cost go largely unexplained.

    It’s now a world where being given a bun with mould on it in a takeaway store is worthy of editorial coverage by our major newspapers

    I recall the comments of Philippa Fee at a liability seminar last year organised by Lumley: “There have been in New Zealand a sudden shift in social behaviour reflected in greater demand for accountability, less tolerance, deeper acrimony and a growing appetite for class actions. These behaviours are evident in businesses, consumers, employees and even agencies of government, and there are implications for all forms of public and professional liability. We are no longer litigation shy.”

    This was the backdrop to Philippa’s presentation on Directors & Officers insurance, and she counseled that when it comes to liability paranoia is healthy, particularly in times of economic stress.

    I hope she’s right, and as economic stress dissolves (economists-assured), these picky traits we are exhibiting are not so deeply embedded in our national character they remain permanent fixtures.

    For communicators, these times give us different opportunities to exhibit our issue management skills, so we shouldn’t complain.  It’s for Kiwis who’ve prided themselves historically on having a “fair go” attitude that I feel sorry.

    But perhaps I’m just paranoid.

  2. Probing whether the media is observer or creator

    Published on Thursday, June 10th, 2010

    A question those of us involved in communication often debate is whether the media reports news, or creates it. It’s one of those circular discussions, as we all have countless examples we can table that support our point of view.

    I was intrigued therefore when a report from Media Monitors* crossed my desk which sought to answer the question “what role the media played in creating or reinforcing” views around the global financial crisis.

    While the report drew no clear cut conclusion, what it did demonstrate was that media in different countries throughout the Asia/Pacific media put a different emphasis on the crisis during the critical months of April to August 2009.

    For example:

    • In New Zealand, 25% of our coverage focused on ‘excessive greed’ in proportioning blame for the crisis, compared to 5 percent for the Asia/Pacific region.

    • The Region saw the blame lying squarely at the feet of ‘weak regulations’ (close to 30 percent) whereas we rated it in second place, with 18%.

    • When focusing on the main indicator showing that the economic downturn was continuing, our measure was GDP (26%). The Region focused on exports (30%).

    • When looking for signs of recovery, our coverage focused on retail sales (18%), the Region on economic growth (22%).

    • Our media was the only one to that saw rebalancing the global economy as the main future challenge, whereas across the Region the main future challenge was seen as unemployment.

    My conclusion was that the report clearly shows that nationally the media collectively forms a view, and that its coverage then focuses on aspects that it believes are the most relevant.

    It would have been interesting if a parallel piece of research had run at the same time to measure whether the public bought into the media’s views, or held different opinions.

    Armed with that we would have been able to get closer to answering the question as to whether the media reports, or creates news.

    *The Global Financial Crisis Report, Media Monitors, v5, January 2010

  3. The revenge of the people with red hair

    Published on Thursday, May 27th, 2010

    It’s a topic that has garnered more interest than mining: hug a ginga, says The Edge.

    This polarising issue featured two nights running on Close Up, which means they’ve struck a topic that gets people engaged.

    As far as a media performance goes, on Tuesday night I tipped my hat to teacher and father of two red heads, Stephen Simpson, who gave Edge radio jock Dominic Harvey a lesson in managing your messages for television. Harvey was ill-prepared and over confident, and Simpson was not awed by the celebs. 

    Harvey’s final blunder was to call host Mark Sainbury, “Sainsso”. Another cosy radio relationship?

    Round 1 to Simpson.

    On Wednesday evening the performances were reversed. As if bolstered by the success of his previous performance, Simpson was too cocky and overbearing.  In contrast, radio jock Harvey was conciliatory and measured, and the arrogance of the previous night was gone.

    Round 2 to Harvey and The Edge.

    Lessons: when it comes to television, one success does not make you an expert; and quit while you are ahead.  Simpson would have been better to decline the studio interview on the basis that he’d said all he had to say.  Had he done so, he’d still be a winner.

    For me, the last word goes to the Wellington woman who says: my response to being hugged will be: thanks moron!

  4. Rewriting the crisis management template

    Published on Friday, April 30th, 2010

    Corporations not convinced of the role that social media can play in crisis or issues management communication need only study its role during the recent Iceland volcanic eruption to change their position totally.

    As you read this, the template for managing a crisis is being rewritten.

    In the recent airline crisis, experienced as a result of the Icelandic volcano eruption, twitter proved itself a frontline communication tool, sitting alongside the more traditional first responses such as call centres, hotlines and websites.

    According to Mashable, The Social Media Guide, the use of twitter during the crisis started as a self help tool among stranded travellers.

    Also immediately, airline communicators picked up on what was happening, and started to update flight status and provide service information on twitter through hashtags (devices for tracking specific topics). This initiative alone was credited with taking a significant level of pressure off call centres that were close to being overwhelmed.

    The more innovative airlines extended their initiatives down into their Facebook pages, providing general information and also engaging in one-on-one real-time conversations with customers, including seeking to re-book stranded passengers on alternative flights.

    Meanwhile, back on twitter the public started to lend a hand to stranded travellers – offering rides, places to stay and food.

    If you want a more detailed overview of social media’s role in the crisis please click here.

    The key learning to emerge from this for those involved in crisis management is the need to include in the management plan an important role for social media.

    A significant proportion of the public instinctively look to twitter and Facebook for information, and as communicators we need to reach out to our audiences, rather than require them to come to us.

  5. There was no Sunrise today at my place

    Published on Tuesday, April 13th, 2010

    The end of Sunrise highlights the challenges media will always face when they enter an established market and aim to grab a slice of the national media pie.

    Even in its category of breakfast TV it was always going to be David up against Goliath (TV1’s Breakfast).  When you add in the other competitors for morning audiences, multiple options from online, print and radio, Sunrise faced a major scrap winning a commercial share.

    Full credit to TV3, as it gave it more than a fighting chance. The quality of the product was first class, and it was delivered by a great team.

    Regrettably for Sunrise we live in commercially difficult times, and things have to pay their way.  For Sunrise, ultimately the numbers did not stack up.
     
    I had always thought it was a safe bet that it would remain an essential in the TV3 line-up.  How wrong I was and, to paraphrase Paul Henry – it’s sad to see it go

    Despite our scale, New Zealand offers excellent, possibly world class, media options and there’s simply not enough time to take in everything, no matter how good it is. 

    While there will always be the loyalists who are the backbone of media ratings charts, increasingly people are becoming promiscuous – looking, listening and reading around. In our intensely busy lives we are not inclined to spend our precious time on things we don’t have a high level of interest in, and this is reflected in modern media habits.  For example, how many families sit down and watch shows together.  More likely different people watch different items at different times

    Breakfast TV as a medium, only launched in the UK in 1983, is likely to continue to face major problems in attracting and holding an audience at potentially the most time critical part of most people’s day.  

    So what does Sunrise’s demise mean for the public relations sector, working to tell its clients’ stories via television? The options have just shrunk by half for stories that are great for morning television, and lots of them are. The visual element, a bit of entertainment, some ‘nice to know’ information and perhaps add in a worthwhile cause and we’re onto a winner.

    It’s a shame that now the (admittedly small) viewing public of Sunrise may not get to hear about it.

  6. The tale of two media interviews

    Published on Wednesday, March 24th, 2010

    There have been two hugely different media interviews this week that provide good learning experiences. That of Cadbury New Zealand Managing Director, Matthew Oldham, with John Campbell of Campbell Live, and former All Back and Chief’s No 8 Sione Lauaki, on the main TV bulletins.

    Take Lauaki first. Coming out of the Hamilton District Court after pleading guilty to assault, he says: “I’m really disappointed that I let my family down, my mum and dad down, and my team-mates down.” This over-rehearsed apology is now so overused that it is hackneyed.  As is the other tactic of flooding the court with team-mate supporters. Chiefs captain and current All Black Mils Muliaina spoke about Lauaki this way: “He’s an outstanding leader in the franchise.” 

    If this is how outstanding leaders act, then rugby needs to revisit its media training manual.

    Entirely more worthy was the interview that Cadbury chief Matthew Oldham had with Campbell. The brand may have taken a battering since being named the No 1 trusted brand in last year’s Readers Digest brand survey, but Oldham was an outstanding ambassador for the brand in the face of a typically hectoring performance from Campbell and consumers.

    Oldham was temperate and polished when others, in similar circumstances, may have abandoned their cool. Top marks for fronting in the studio for what was always going to be a difficult interview.

    We are all familiar with the substance of the issue – the production of a local icon moves offshore. Hiss, boo from consumers of the product.

    The chocolate maker does its best to explain the reasons for this decision. Campbell seeks to portray the company’s management as weak and inept.

    Lesser communicators may not have tried to outline the realities in the face of such invective, but Oldham did, and made a pretty good fist of it.  While we might not have expected consumers to understand the economic realities faced by a small chocolate business at the end of the earth, we might have expected that some of this would have resonated with Campbell, and his Australian owned channel. There is no future for a business producing a little bit of everything with ancient equipment. Do a few things well and you might survive, just! That is the challenge for this Dunedin business, but it seems that some would have preferred to celebrate the demise of this business rather than report on its survival, albeit with fewer total products.

    This interview has some valuable media training lessons.  We commend it.

  7. It may be the 500,001st word, but it will certainly not be the last

    Published on Monday, March 15th, 2010

    The power of the English language to invent new words and seamlessly adopt them into everyday use is one of its magical strengths, and as a result English is universally recognised as having the richest vocabulary of any of the world’s 2700 languages.

    Why raise it? Well the thought came to me last Friday following a Newstalk ZB chat about the economy between host Mike Hosking and the Governor of the Reserve Bank, Dr Alan Bollard.

    (Not verbatim): Hosking says: What will be the ‘new normal’ then?  The Governor: Well the ‘new normal’ is yet to be determined Mike.

    The ‘new normal’! The two used it as though it’s an economic term that has been around forever and the mass audience that Hosking’s show attracts would know exactly what they are talking about.

    As an economic term, ‘new normal’ has only really built up a head of steam since early 2009 following the financial meltdown.

    Its strongest use to date is around spending patterns. In the United States, for example, the normal spending pattern between 1950 and 1980 was 62% of GDP. In the 80s it increased to 65%, the 90s to 67% and between 2001 and 2008 70%.

    Most economists are confident that spending power is returning, but just where it will settle is a matter of conjecture – hence what will be the ‘new normal’.

    It will be interesting to see if ‘new normal’ remains selective in definition, or whether it gathers momentum as a buzz word, and morphs into a general word describing change, and from there … where?

    As an aside, it’s estimated that there are 500,000 English words (excluding the 500,000 technical and scientific words), or is that now 500,001! German has about 185,000 and French 100,000.

  8. What a wonderful bizarre world we live in!

    Published on Wednesday, March 10th, 2010

    There are occasions when you can only but shake your head in disbelief at the antics played out in our media.

    Take for example the reaction by the majority of the media to the suggestion by ACT MP David Garrett that there might be some value in considering paying ‘bad parents’ $5000 if they agreed to be sterilised.

    The media went berserk, making it the leading news item of the day. Politicians and every sort of self appointed social or liberal commentator climbed into the debate. Someone even managed to manufacture a link with Hitler.

    You could be forgiven for believing that the suggestion was on the verge of becoming law rather than the musings on a blog by a MP who was unknown to the majority of us.

    The most poignant comment that I saw was that from the Herald’s Fran O’Sullivan, who quietly pointed out that many middle class parents pay for their own sterilisation once they have completed their families.

    Shame on you Fran for effectively killing off the debate when your colleagues were just getting started! And shame on the middle class for following the teachings of Hitler!

    Having recovered our breath we then moved on to the Destiny Church’s ‘cash cult’ expose. Not to worry that we have heard it all before, including stories about the extravagant living style of its leader Bishop Tamaki.

    It all started because part of the Brisbane congregation did what every right minded person would do if they disagreed with the ‘cult’s’ requirements around tithing and gifting – they walked out.

    The only nugget I gathered from the coverage was that TV3’s John Campbell has now adopted the practice of gate crashing other presenter’s interviews (Willie Jackson’s) to get a story if anyone dares to decline his demand that they appear on his show.

    Can we now look forward to the day when Willie gate crashes John’s programme?

    To mimic the words taken to the world by the late Paul Fuemana, ‘how bizarre, how bizarre’.

  9. Has our media diet become unhealthy or are we being fed what we are asking for?

    Published on Tuesday, February 23rd, 2010

    Is there a disturbing trend towards tabloid style news items taking precedence over the real news?  Just a few weeks ago the possibility that Brad Pitt and Angelina Jolie had broken up was in our six pm news bulletins.  Don’t get me wrong I have been known to read the odd gossip magazine but a good diet is all about balance, variety and moderation. 

    Dee Dee Myers’ piece in Vanity Fair discusses trivialisation of news as she examines the Tiger Woods story.

    The entire country stops for Tiger yet when President Obama makes more important announcements the country barely pauses for breath. Her article concludes with the fact that finally the National Enquirer has been deemed eligible for a Pulitzer Prize. Now that is real news.

    The Tiger Woods saga highlights the potential crisis we are facing in the world of news – that of tabloid style stories stopping the real news stories taking center stage. Rosemary McLeod’s column in the Sunday Star Times was right on the money.   

    Today’s Toyota story relating to their faulty vehicle accelerators is as important as the collapse of Enron, yet was second or third in the morning news items.  The bigger story was a claim that Air New Zealand has a culture of excess drinking despite facts to the contrary being communicated clearly by their CEO. (Declaration of interest here, we do provide PR support to Air New Zealand.)

    Given Tiger’s speech and Robin Brooke’s Close Up interview, is Performance Media a new art form?  For audiences this is something we can watch and critique more easily than substantive news? In Tiger’s case we seem entirely focused on how he, and his team, is handling this crisis and how genuine the apology is.  All know his speech was scripted, rehearsed and stage managed. 

    If the media and public know this, then who is to blame – why did the media cover it?  For the simple reason they knew they could get an audience because it is just the sort of thing we love to watch.  In today’s commercially competitive environment what will sell is what will make the news.

    How can we make sure our media diet is balanced without it being so boring we simply gorge on junk or become undernourished and miss out on essential news and information that could be more relevant to our lives?

  10. Government showing deft communication touch

    Published on Friday, February 12th, 2010

    The Government’s handling of the tax changes to be announced in the May budget show a masterly understanding of managing long term communications.

    Delegate the task of putting forward ideas to a third party (a commission) and then immediately reject the most controversial (phew, it’s not going to be as bad as it could be!); talk up some of the remaining unpalatable ideas, and then in the first formal statement of the year reject them too (saved again!).

    Now we have a pretty clear understanding of what will be in the budget some three months in advance, even if we don’t have the detail. By the time the announcements are made in May all the best emotional and rational condemnations from opponents will be out in the public domain, and Government can fine tune its final decisions to ease back on those that will upset us most.

    By the time the changes are finally introduced in October (10 months from raising the issue to their implementation) we will have mentally adjusted, and rather than outrage we will take them in our stride.

    It is good strategy, and the Government’s media managers are demonstrating a deft implementation touch.

    Cast your mind over some of the other contentious issues – mining in conservation reserves; fundamental economic reform to ‘catch up with Australia’ and even the national standards for primary schools have been on the agenda for months.

    When the going started to get tough over national standards, Key & Co showed their ability to up the game aggressively with a ministerial realignment, Key personally entering the confrontation, and outspoken challenges to the teacher’s union and boards of trustees.

    Labour will undoubtedly have the skills to win a few skirmishes as we move into the year, but they are going to need to be at the top of their game to outmanoeuvre National.