http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/social-media-and-rule-of-the-mob/ http://www.prmatters.co.nz/social-media-and-rule-of-the-mob/#comments Tue, 19 Jul 2011 05:12:25 +0000 Paul http://www.prmatters.co.nz/?p=965 Writing his opinion piece in the Dominion Post today under the descriptor “curmudgeon”, columnist Karl du Fresne says it is hard to recall a time when the tone of public discourse was more vicious and abusive.  He cites the attacks on former EMA boss Alasdair Thompson and ACT leader Don Brash, saying little attempt was [...]

]]> http://www.prmatters.co.nz/social-media-and-rule-of-the-mob/feed/ 0 http://www.prmatters.co.nz/loose-lips-sink-ships-and-so-can-twitter/ http://www.prmatters.co.nz/loose-lips-sink-ships-and-so-can-twitter/#comments Fri, 17 Jun 2011 02:58:35 +0000 Jane Dodd http://www.prmatters.co.nz/?p=916 Today we learned of the All Blacks new social media policy, dubbed ‘online is offside’. In an attempt to avoid competitive leaks and unnecessary distraction, our players have now been banned from personal tweets during the Rugby World Cup. Are such social media boundaries a bit extreme, or are they much-needed and well overdue? And [...]

]]> http://www.prmatters.co.nz/loose-lips-sink-ships-and-so-can-twitter/feed/ 0 http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/ http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/#comments Wed, 21 Jul 2010 22:13:49 +0000 Emma http://www.prmatters.co.nz/?p=535 Major tragedies are usually followed by a host of different reactions and responses. These are frequently played out in public as individuals try to connect with other like-minded people to affirm their own reaction to a situation. Naturally the online world offers many forums in which to do this. Most recently, British PM David Cameron [...]

]]> http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/feed/ 0 http://www.prmatters.co.nz/can-social-media-turn-the-tide-for-the-obama-administration/ http://www.prmatters.co.nz/can-social-media-turn-the-tide-for-the-obama-administration/#comments Thu, 17 Jun 2010 01:16:15 +0000 Jane Dodd http://www.prmatters.co.nz/?p=439 Ariana Huffington, Editor in Chief and Co-Founder of the self-named Huffington Post, wrote an interesting piece last week on how the US government is looking to develop social media channels to enable the public to be more closely involved in the decision-making processes of government.  Possibly it’s part of the Obama Adminstration’ s move to [...]

]]> http://www.prmatters.co.nz/can-social-media-turn-the-tide-for-the-obama-administration/feed/ 0 http://www.prmatters.co.nz/no-cure-but-other-miracles/ http://www.prmatters.co.nz/no-cure-but-other-miracles/#comments Wed, 19 May 2010 00:27:07 +0000 Paul http://www.prmatters.co.nz/?p=412 As PR and communications specialists we are sometimes humbled and often inspired by the communications initiatives of those whom typically we’d regard as amateurs. (Perhaps this is a sign that we take ourselves too seriously.) One such experience has been a blog titled Mike’s Big Adventure which was started in February by Tracey as a [...]

]]> http://www.prmatters.co.nz/no-cure-but-other-miracles/feed/ 0 http://www.prmatters.co.nz/rewriting-the-crisis-management-template/ http://www.prmatters.co.nz/rewriting-the-crisis-management-template/#comments Fri, 30 Apr 2010 00:43:20 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=382 Corporations not convinced of the role that social media can play in crisis or issues management communication need only study its role during the recent Iceland volcanic eruption to change their position totally. As you read this, the template for managing a crisis is being rewritten. In the recent airline crisis, experienced as a result [...]

]]> http://www.prmatters.co.nz/rewriting-the-crisis-management-template/feed/ 1 http://www.prmatters.co.nz/fair-play-or-out-of-bounds/ http://www.prmatters.co.nz/fair-play-or-out-of-bounds/#comments Thu, 28 Jan 2010 03:27:12 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=243 The ability of the media to ‘spark’ a controversy, and that of social media to ‘fuel it’ has rarely been better illustrated than the histrionics raging in Australian over the comments made by the new Leader of the Opposition, Tony Abbott, when asked the question:  what advice would you give your daughters about sex before [...]

]]> http://www.prmatters.co.nz/fair-play-or-out-of-bounds/feed/ 0 http://www.prmatters.co.nz/curious-questions-for-a-new-decade/ http://www.prmatters.co.nz/curious-questions-for-a-new-decade/#comments Sun, 24 Jan 2010 23:06:51 +0000 Jane Dodd http://www.prmatters.co.nz/?p=229 1. Where did the man on the street go? Web 2.0 where? We wondered if the exuberance around the democratising power of the all-access-internet we saw mid-decade hasn’t become a bit deflated in the past year or so. Could the man on the online street have been shouted out by the noisier and better resourced? [...]

]]> http://www.prmatters.co.nz/curious-questions-for-a-new-decade/feed/ 0 http://www.prmatters.co.nz/do-the-hoki-toki/ http://www.prmatters.co.nz/do-the-hoki-toki/#comments Mon, 23 Nov 2009 20:26:47 +0000 Network Team http://www.prmatters.co.nz/?p=195 We’ve all heard plenty about the potential threat to the reputations of business and brands posed by new online tools. These networks, coupled with the ability of Google to draw a crowd on any topic, can spread bad news far and wide. It’s simple: pick an issue, mix in some influential commentary, and then watch [...]

]]> http://www.prmatters.co.nz/do-the-hoki-toki/feed/ 0 http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/ http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/#comments Wed, 18 Nov 2009 04:30:42 +0000 Network Team http://www.prmatters.co.nz/?p=186 Google’s Sidewiki, an application that appears as a browser sidebar where you can read and write entries along the side of a webpage, could become the ultimate platform for those who like to share their views and opinions. Brands and business had better sit up and take notice of this development. Sidewiki is a new [...]

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