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	<title>PR Matters &#187; Technology</title>
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		<title>Can Social Media Turn the Tide for the Obama Administration?</title>
		<link>http://www.prmatters.co.nz/can-social-media-turn-the-tide-for-the-obama-administration/</link>
		<comments>http://www.prmatters.co.nz/can-social-media-turn-the-tide-for-the-obama-administration/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 01:16:15 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Chief Information Officer]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Government infrastructure]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[USA]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=439</guid>
		<description><![CDATA[Ariana Huffington, Editor in Chief and Co-Founder of the self-named Huffington Post, wrote an interesting piece last week on how the US government is looking to develop social media channels to enable the public to be more closely involved in the decision-making processes of government. 
Possibly it&#8217;s part of the Obama Adminstration&#8217; s move to address [...]]]></description>
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		<title>Rewriting the crisis management template</title>
		<link>http://www.prmatters.co.nz/rewriting-the-crisis-management-template/</link>
		<comments>http://www.prmatters.co.nz/rewriting-the-crisis-management-template/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 00:43:20 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Airline crisis]]></category>
		<category><![CDATA[communicators]]></category>
		<category><![CDATA[Crisis communication]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Iceland]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Volcano]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=382</guid>
		<description><![CDATA[Corporations not convinced of the role that social media can play in crisis or issues management communication need only study its role during the recent Iceland volcanic eruption to change their position totally.
As you read this, the template for managing a crisis is being rewritten.
In the recent airline crisis, experienced as a result of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The email world &#8211; where waspish comment, voyeurism and freeloading flourishes</title>
		<link>http://www.prmatters.co.nz/the-email-world-where-waspish-comment-voyeurism-and-freeloading-flourishes/</link>
		<comments>http://www.prmatters.co.nz/the-email-world-where-waspish-comment-voyeurism-and-freeloading-flourishes/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 21:48:36 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Danny Watson]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Newstalk ZB]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Viral media]]></category>
		<category><![CDATA[Voyeurism]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=347</guid>
		<description><![CDATA[“Whore” &#8211; the email response to a politely declined request for sponsorship is now part of email history. 
Had I received such an email, I’m inclined to think I would have passed it on to a few colleagues. However, when  I received a copy for the third, or was it the fourth time, last week – [...]]]></description>
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		<title>Curious questions for a new decade</title>
		<link>http://www.prmatters.co.nz/curious-questions-for-a-new-decade/</link>
		<comments>http://www.prmatters.co.nz/curious-questions-for-a-new-decade/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 23:06:51 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[2020]]></category>
		<category><![CDATA[4th state principles]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[Citizen journalist]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Crusaders]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Media environment]]></category>
		<category><![CDATA[New decade]]></category>
		<category><![CDATA[Online media]]></category>
		<category><![CDATA[Social responsibility]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=229</guid>
		<description><![CDATA[1. Where did the man on the street go?
Web 2.0 where? We wondered if the exuberance around the democratising power of the all-access-internet we saw mid-decade hasn’t become a bit deflated in the past year or so. Could the man on the online street have been shouted out by the noisier and better resourced?
With a [...]]]></description>
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		<title>Fair Game – what’s thought in the real world can now be posted online</title>
		<link>http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/</link>
		<comments>http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 04:30:42 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Forum]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Sidewiki]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=186</guid>
		<description><![CDATA[Google’s Sidewiki, an application that appears as a browser sidebar where you can read and write entries along the side of a webpage, could become the ultimate platform for those who like to share their views and opinions. Brands and business had better sit up and take notice of this development.
Sidewiki is a new way [...]]]></description>
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		<title>Will New Zealander’s need to rethink their stance on GE foods and Nuclear Power so we can keep up with the rest of the world?</title>
		<link>http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/</link>
		<comments>http://www.prmatters.co.nz/will-new-zealander%e2%80%99s-need-to-rethink-their-stance-on-ge-foods-and-nuclear-power-so-we-can-keep-up-with-the-rest-of-the-world/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 03:36:25 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Clean & Green]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Dr Robert Winston]]></category>
		<category><![CDATA[GMOs]]></category>
		<category><![CDATA[Nuclear Power]]></category>
		<category><![CDATA[Social media sphere]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=176</guid>
		<description><![CDATA[First off, I need to state that I am a complete fence sitter when it comes to GMOs and Nuclear power. The way I see it is that in an ideal world, we would enjoy the potential benefits while we fully manage the risks. But reality is always less simple.
It has occurred to me of [...]]]></description>
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		<title>No nonsence nanoscience</title>
		<link>http://www.prmatters.co.nz/no-nonsence-nanoscience/</link>
		<comments>http://www.prmatters.co.nz/no-nonsence-nanoscience/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 04:34:22 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Asbestos]]></category>
		<category><![CDATA[Cyborg]]></category>
		<category><![CDATA[David Letterman]]></category>
		<category><![CDATA[Immortality]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[Nanoscience]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=141</guid>
		<description><![CDATA[What a week when we’ve just witnessed the miracle of our very own John Key on Letterman , and a scientist tells us that immortality is only 20 years away.
The 61-year-old American, who’s been right before, says that at the rate our understanding of genes and computer technology is accelerating, new nanotechnologies will be capable of replacing [...]]]></description>
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