http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/come-on-its-halloween-%e2%80%93-enter-into-the-fun/ http://www.prmatters.co.nz/come-on-its-halloween-%e2%80%93-enter-into-the-fun/#comments Wed, 26 Oct 2011 04:35:58 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=1217 In the United States Halloween is now acknowledged as the second most important celebration after Christmas Day. And wait for it, depending on your reference source, spending – mainly on costumes and lollies (NZ translation of candy) – will hit as much as US$7 billion. That’s a staggering sum – about US$22 for every man, [...]

]]> http://www.prmatters.co.nz/come-on-its-halloween-%e2%80%93-enter-into-the-fun/feed/ 1 http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/ http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/#comments Tue, 13 Sep 2011 00:40:55 +0000 Paul http://www.prmatters.co.nz/?p=1097 When Google acquired the restaurant survey guide Zagat last week one media columnist boldly declared that the “press release”, the traditional format for announcing such initiatives, was now “officially dead”. You see the Zagat owners used the style of one of their restaurant surveys to communicate with stakeholders, and Google, unsurprisingly, tweeted the news. In [...]

]]> http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/feed/ 0 http://www.prmatters.co.nz/maintaining-the-art-of-real-communication/ http://www.prmatters.co.nz/maintaining-the-art-of-real-communication/#comments Wed, 22 Jun 2011 21:55:22 +0000 Paul http://www.prmatters.co.nz/?p=927 There have been recent protests in Dunedin and Grey Lynn about the closure of local NZ Post Shops. As locals mobilise with their placards, NZ Post points to the new era that will see electronic kiosks replace or supplement face-to-face services. Now, if you’ve ever queued outside the door of a busy Post Shop waiting [...]

]]> http://www.prmatters.co.nz/maintaining-the-art-of-real-communication/feed/ 0 http://www.prmatters.co.nz/is-stubborn-pride-and-political-correctness-stunting-new-zealand%e2%80%99s-growth/ http://www.prmatters.co.nz/is-stubborn-pride-and-political-correctness-stunting-new-zealand%e2%80%99s-growth/#comments Mon, 06 Dec 2010 02:32:24 +0000 Jane Dodd http://www.prmatters.co.nz/?p=700 One of the first rules of communication is to ensure you don’t insult or criticise your audience.  When it comes to things related to Gods Own we are brilliant at making sure this rarely, if ever, happens. Remember John Cleese and his comments about how forgettable Palmerston North was?  It made national headlines and most [...]

]]> http://www.prmatters.co.nz/is-stubborn-pride-and-political-correctness-stunting-new-zealand%e2%80%99s-growth/feed/ 0 http://www.prmatters.co.nz/does-this-year%e2%80%99s-hottest-%e2%80%98toy%e2%80%99-require-parental-guidelines/ http://www.prmatters.co.nz/does-this-year%e2%80%99s-hottest-%e2%80%98toy%e2%80%99-require-parental-guidelines/#comments Wed, 20 Oct 2010 21:05:48 +0000 Jane Dodd http://www.prmatters.co.nz/?p=652 With the iPhone being hailed as one of the best baby-sitters ever and a firm favourite with many young kids,  is there a need for the developers and marketers of such products to be issuing advice on appropriate use for younger audiences?  In the case of online time, child development experts tell us that too [...]

]]> http://www.prmatters.co.nz/does-this-year%e2%80%99s-hottest-%e2%80%98toy%e2%80%99-require-parental-guidelines/feed/ 1 http://www.prmatters.co.nz/why-do-the-words-poo-boobs-and-underage-drinking-all-have-similar-effect-on-young-people/ http://www.prmatters.co.nz/why-do-the-words-poo-boobs-and-underage-drinking-all-have-similar-effect-on-young-people/#comments Thu, 06 May 2010 01:19:31 +0000 Jane Dodd http://www.prmatters.co.nz/?p=387 Communicating effectively with young people is considered a special skill, even a gift. They can be the harshest critics and their responses unpredictable. It was therefore a brave set of comedians who took to the stage in Auckland at the weekend at the Stand Up for Kids show as part of the international comedy festival [...]

]]> http://www.prmatters.co.nz/why-do-the-words-poo-boobs-and-underage-drinking-all-have-similar-effect-on-young-people/feed/ 0 http://www.prmatters.co.nz/plenty-for-the-commerce-commission-in-the-holiday-homes-market/ http://www.prmatters.co.nz/plenty-for-the-commerce-commission-in-the-holiday-homes-market/#comments Tue, 16 Feb 2010 00:43:39 +0000 Paul http://www.prmatters.co.nz/?p=280 Last week the Commerce Commission issued a “warning” to the bookshop chain, Borders, over a misleading voucher scheme which the retailer promoted before Christmas. This promotion offered $20 in vouchers for every $75 spent at Borders until Christmas.  In the small print, however, it was specified that the customer could redeem one $10 voucher in [...]

]]> http://www.prmatters.co.nz/plenty-for-the-commerce-commission-in-the-holiday-homes-market/feed/ 0 http://www.prmatters.co.nz/new-media-gets-a-dose-of-ethics-from-the-ftc/ http://www.prmatters.co.nz/new-media-gets-a-dose-of-ethics-from-the-ftc/#comments Mon, 12 Oct 2009 03:30:21 +0000 Network Team http://www.prmatters.co.nz/?p=145 It’s fair to say that traditional media has envied the huge freedoms Internet publishers enjoy. On the Internet, any man and his dog can be publishers, editors, ad sales people – at the same time, without the “Chinese Walls” traditional media like newspapers and television are required to have, to avoid accusations of bias and [...]

]]> http://www.prmatters.co.nz/new-media-gets-a-dose-of-ethics-from-the-ftc/feed/ 0 http://www.prmatters.co.nz/corporate-communications-fact-number-one-perception-is-reality/ http://www.prmatters.co.nz/corporate-communications-fact-number-one-perception-is-reality/#comments Thu, 27 Aug 2009 20:22:39 +0000 Jane Dodd http://www.prmatters.co.nz/?p=135 You can’t change reality with facts even if your facts are more pertinent than the other persons.  To their own detriment too many people have ignored public opinion on the basis that it’s just plain wrong thinking, and all that’s required is to state the facts. I am not talking about the smacking law – [...]

]]> http://www.prmatters.co.nz/corporate-communications-fact-number-one-perception-is-reality/feed/ 0 http://www.prmatters.co.nz/don%e2%80%99t-put-all-your-eggs-in-one-basket/ http://www.prmatters.co.nz/don%e2%80%99t-put-all-your-eggs-in-one-basket/#comments Mon, 10 Aug 2009 03:01:21 +0000 Network Team http://www.prmatters.co.nz/?p=131 Social networking sites Twitter and Facebook have been hacked, and much to the consternation of millions of users it’s not the first time the online giants have had their security tested and found wanting. Facebook now has over 250 million users and Twitter is snapping at its heels in terms of numbers of registered users. [...]

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