We’ve all heard plenty about the potential threat to the reputations of business and brands posed by new online tools.

These networks, coupled with the ability of Google to draw a crowd on any topic, can spread bad news far and wide. It’s simple: pick an issue, mix in some influential commentary, and then watch the trending and traffic stream based around the keyword take off. Instant crisis.

We were interested to note a new development which could help balance the communication ledger somewhat, and help turn a possible crisis into an opportunity to communicate.

The fascinating new tactic has been termed ‘media accountability’ by its leading proponent, New York PR man Jim McCarthy.

We’d been keen to hear your views on this. So follow the link:

http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords/

Tags: Brands, Google, Media Accountability, Reputation Management

This entry was posted on Tuesday, November 24th, 2009 at 8:26 am and is filed under Brand, Crisis Communications, PR Matters, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.