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	<title>PR Matters</title>
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	<link>http://www.prmatters.co.nz</link>
	<description>fresh thinking - influential communication</description>
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		<title>How you respond is a measure of your mettle</title>
		<link>http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/</link>
		<comments>http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 02:59:23 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Gulf of Mexico]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media management]]></category>
		<category><![CDATA[Oil Spill]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[Tony Hayward]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=553</guid>
		<description><![CDATA[
He didn’t get it then, and he doesn’t get it now. “Then” was when he fronted up to the affected communities, the media, and politicians over the Gulf oil spill disaster; and “he” is former BP chief Tony Hayward.
It is almost beyond comprehension that he would say, when exiting the top job, “Life isn’t fair”.
How [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Spilling the beans becomes inevitable</title>
		<link>http://www.prmatters.co.nz/spilling-the-beans-becomes-inevitable/</link>
		<comments>http://www.prmatters.co.nz/spilling-the-beans-becomes-inevitable/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 23:44:43 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Geoff Robinson]]></category>
		<category><![CDATA[Leaders Debate]]></category>
		<category><![CDATA[Masterchef]]></category>
		<category><![CDATA[Media connectivity]]></category>
		<category><![CDATA[Morning Report]]></category>
		<category><![CDATA[Radio New Zealand]]></category>
		<category><![CDATA[TVNZ]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=544</guid>
		<description><![CDATA[It wasn’t the Australian Leaders’ Debate that sparked a major controversy on Monday morning radio. Nor was it the Leaders’ debate timeslot being moved to give preference to the hotly contested final of Australian Masterchef on Sunday night. No, it was Radio New Zealand’s Morning Report inadvertently disclosing the winner of said cooking show.
In an [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should governments have the right to censor Facebook?</title>
		<link>http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/</link>
		<comments>http://www.prmatters.co.nz/should-governments-have-the-right-to-censor-facebook/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 22:13:49 +0000</pubDate>
		<dc:creator>Cameron</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[David Cameron]]></category>
		<category><![CDATA[Digital rights]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Free speech]]></category>
		<category><![CDATA[Raoul Moat]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=535</guid>
		<description><![CDATA[Major tragedies are usually followed by a host of different reactions and responses. These are frequently played out in public as individuals try to connect with other like-minded people to affirm their own reaction to a situation. Naturally the online world offers many forums in which to do this.
Most recently, British PM David Cameron came [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>There is no silver bullet for changing behaviour, it takes hard work and time…</title>
		<link>http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/</link>
		<comments>http://www.prmatters.co.nz/there-is-no-silver-bullet-for-changing-behaviour-it-takes-hard-work-and-time%e2%80%a6/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 00:57:55 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Anti-Tobacco]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Obesity]]></category>
		<category><![CDATA[Smoking]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=526</guid>
		<description><![CDATA[New data showing that fewer young people are smoking offered some refreshingly good news yesterday.  Thanks to years of hard work by different organisations, each tackling different aspects of the issue, we are seeing some real progress.  
The value of long term investment in social marketing and education, combined with a range of regulatory changes over [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The perplexing topic of food pricing</title>
		<link>http://www.prmatters.co.nz/the-perplexing-topic-of-food-pricing/</link>
		<comments>http://www.prmatters.co.nz/the-perplexing-topic-of-food-pricing/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 00:53:10 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[food pricing]]></category>
		<category><![CDATA[Fruit and vegetables]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[Groceries]]></category>
		<category><![CDATA[GST]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Sue Kedgley]]></category>
		<category><![CDATA[Supermarket]]></category>
		<category><![CDATA[Supermarket prices]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=516</guid>
		<description><![CDATA[The past week has shown that grocery foods are a perplexing topic, as media have prominently featured several items and angles relating to food and supermarket pricing.
Green MP Sue Kedgley led off last week with calls for a government enquiry and a code of practice for fruit and vegetable margins. Not surprisingly she was joined [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Lying as part of your strategy</title>
		<link>http://www.prmatters.co.nz/lying-as-part-of-your-strategy/</link>
		<comments>http://www.prmatters.co.nz/lying-as-part-of-your-strategy/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 04:36:59 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Pete Bethune]]></category>
		<category><![CDATA[Sea Shepherd]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Whaling]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=509</guid>
		<description><![CDATA[Will we believe anything they say from now on? Possibly not. I’m talking about the Sea Shepherd organisation announcement publicly severing its relationship with the incarcerated Pete Bethune.
No sooner had Bethune received what was widely regarded as a light two-year suspended sentence from the Japanese courts, than Sea Shepherd tells us that its statements about [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are PR professionals worth the money?</title>
		<link>http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/</link>
		<comments>http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 00:05:12 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[DIY PR]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Relationship building]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=502</guid>
		<description><![CDATA[Naturally as the GM of a major PR consultancy my response is yes. The range of PR services available in New Zealand are as wide and varied as the needs of the individuals and organisations who procure these services. Anyone who spends money on PR rightly expects a meaningful communication outcome. I was therefore intrigued [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Straddling the high wire … and surviving</title>
		<link>http://www.prmatters.co.nz/straddling-the-high-wire-%e2%80%a6-and-surviving/</link>
		<comments>http://www.prmatters.co.nz/straddling-the-high-wire-%e2%80%a6-and-surviving/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 22:22:13 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[Act Party]]></category>
		<category><![CDATA[Australian PM]]></category>
		<category><![CDATA[British High Commissioner]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[emissions trading scheme]]></category>
		<category><![CDATA[Kevin Rudd]]></category>
		<category><![CDATA[Labour Party]]></category>
		<category><![CDATA[National Party]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=486</guid>
		<description><![CDATA[Less than two years ago as we led into the November 2008 election, the preservation of our fight against the evils of climate change, in the form of the emissions trading scheme, was sacrosanct.
Only ACT railed against it, National promised to be pragmatic while Labour told us the ‘end is nigh’ if we dared to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>All Whites get media communications spot on</title>
		<link>http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/</link>
		<comments>http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 01:07:59 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[All Whites]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Football World Cup]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=461</guid>
		<description><![CDATA[The All Whites, and football, have won more than the hearts and minds of the public with their greater than expected performances at the World Cup.
They have also won the admiration of the media for the way players, the coaching staff and top officials have readily made themselves available for interviews – regardless of the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Never mind the lost productivity. It&#8217;s a rich educational experience</title>
		<link>http://www.prmatters.co.nz/never-mind-the-lost-productivity-its-a-rich-educational-experience/</link>
		<comments>http://www.prmatters.co.nz/never-mind-the-lost-productivity-its-a-rich-educational-experience/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 04:40:26 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Churchillian]]></category>
		<category><![CDATA[Football World Cup]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[Murray McCully]]></category>
		<category><![CDATA[politics and sport]]></category>
		<category><![CDATA[President Sarkozy]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=452</guid>
		<description><![CDATA[There have been many calculations of the lost productivity arising from the Football World Cup from tiredness due to late night games and time spent on the internet chasing match reports.
Aside from the drama of the games, I believe the educational and cultural insights to be gained from the Event far outweigh the potential downturn [...]]]></description>
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		<slash:comments>0</slash:comments>
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