NASCAR* Blindness
We all have a natural tendency to surround ourselves with people who are like us. It makes sense that we would want to fill our lives with people who think the way that we do and like doing the things that we like doing, because we naturally find them more enjoyable to be with.
But as PR practitioners, this can be a fatal trap. Failure to recognise the enormous range of class, lifestyle, cultural and ethical differences that shape and drive individuals’ thoughts and behaviours puts us at risk of ending up as ineffective one-dimensional communicators.
US advertising creative director and social media consultant, Alan Wolk, calls this “NASCAR Blindness.”
*In case you’re suffering from it, let me explain that NASCAR stands for the National Association for Stock Car Auto Racing, and it’s one of the most popular sports in America today.
Read on to learn about the pitfalls of this all too common affliction …
Tags: communicators, PR practitioners