http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/ fresh thinking - influential communication Wed, 30 Nov 2011 22:56:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/comment-page-1/#comment-117 Erica Fri, 15 May 2009 04:02:28 +0000 http://www.prmatters.co.nz/?p=102#comment-117 Thanks for your comment Courtney, appreciated. I take your point about a corporate shift and desire to personalise, but there can be fishhooks associated with attaching brand to a personality ... as perhaps TVNZ and Tony Veitch may testify. Thanks for your comment Courtney, appreciated. I take your point about a corporate shift and desire to personalise, but there can be fishhooks associated with attaching brand to a personality … as perhaps TVNZ and Tony Veitch may testify.

]]> http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/comment-page-1/#comment-111 courtney |@cjlambert Thu, 14 May 2009 23:12:51 +0000 http://www.prmatters.co.nz/?p=102#comment-111 Yep although wouldn't consider this recession chic. It's more about honesty and when you don't have a good brand founder/owner e.g. Mad Butcher, it's the next logical step for corporates to personalise. Rob Fyfe's personal brand/ front back end/ all doing very well at the moment so a good move. ;-) Yep although wouldn’t consider this recession chic. It’s more about honesty and when you don’t have a good brand founder/owner e.g. Mad Butcher, it’s the next logical step for corporates to personalise. Rob Fyfe’s personal brand/ front back end/ all doing very well at the moment so a good move.

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