http://www.prmatters.co.nz/survival-of-the-fittest-%e2%80%93-who-will-win-out-in-the-end/ fresh thinking - influential communication Wed, 30 Nov 2011 22:56:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/survival-of-the-fittest-%e2%80%93-who-will-win-out-in-the-end/comment-page-1/#comment-42 Roger Sun, 05 Oct 2008 22:52:51 +0000 http://www.prmatters.co.nz/?p=48#comment-42 I think in tough times our skills as communicators come to the fore. Reputation management becomes more important than ever - only the fittest will survive and we need to demonstrate that our clients or employers are survivors. Demonstrating that in a credible, relevant way during a recession is more valuable than in a boom economy. I think in tough times our skills as communicators come to the fore.
Reputation management becomes more important than ever – only the fittest will survive and we need to demonstrate that our clients or employers are survivors.
Demonstrating that in a credible, relevant way during a recession is more valuable than in a boom economy.

]]> http://www.prmatters.co.nz/survival-of-the-fittest-%e2%80%93-who-will-win-out-in-the-end/comment-page-1/#comment-41 Donnell Thu, 02 Oct 2008 02:21:46 +0000 http://www.prmatters.co.nz/?p=48#comment-41 I agree with Phil. Stick to your knitting, but be flexible with how you apply it. Certainly in the area of food and nutrition communications, overall trends don't just creep up on you - they're usually like big obvious freight trains rolling down the track. It's a matter of looking at them from all angles and critically examining how they apply to each client individually before jumping onboard and making your actions relevant to the appropriate groups. I agree with Phil. Stick to your knitting, but be flexible with how you apply it. Certainly in the area of food and nutrition communications, overall trends don’t just creep up on you – they’re usually like big obvious freight trains rolling down the track. It’s a matter of looking at them from all angles and critically examining how they apply to each client individually before jumping onboard and making your actions relevant to the appropriate groups.

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