http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/entire-towns-are-falling-off-their-ladders/ http://www.prmatters.co.nz/entire-towns-are-falling-off-their-ladders/#comments Mon, 30 Aug 2010 04:54:45 +0000 Paul http://www.prmatters.co.nz/?p=600 It’s Safety New Zealand Week.  This morning I was reading in the Dominion Post of a renewed campaign to alert us to dangers at home. Apparently last year more than 650,000 of us were injured in the home – one every 48 seconds. Staggering! This afternoon ACC kicked off its campaign with a statement detailing [...]

]]> http://www.prmatters.co.nz/entire-towns-are-falling-off-their-ladders/feed/ 1 http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/ http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/#comments Thu, 05 Aug 2010 03:51:27 +0000 Paul http://www.prmatters.co.nz/?p=562 Are big bold ads now the immediate way to address real or perceived injustices thought to have been perpetrated through the columns of newspaper?  On July 2, the New Zealand Herald ran a story stating that an investigation found a couple of eco-friendly laundry powders had high pH levels which could pose a health risk. [...]

]]> http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/feed/ 1 http://www.prmatters.co.nz/clear-messages-from-the-golden-age-of-advertising/ http://www.prmatters.co.nz/clear-messages-from-the-golden-age-of-advertising/#comments Thu, 04 Mar 2010 02:22:46 +0000 Paul http://www.prmatters.co.nz/?p=303 If you are anywhere near the creative industries, public relations and advertising, and want a good pick-me-up, go see Art and Copy at the Documentary Film Festival. Yeah, it’s a review of the early American advertising industry, but there is still freshness about their thinking and their client solutions.  We learned of the irreverence these [...]

]]> http://www.prmatters.co.nz/clear-messages-from-the-golden-age-of-advertising/feed/ 0 http://www.prmatters.co.nz/curious-questions-for-a-new-decade/ http://www.prmatters.co.nz/curious-questions-for-a-new-decade/#comments Sun, 24 Jan 2010 23:06:51 +0000 Jane Dodd http://www.prmatters.co.nz/?p=229 1. Where did the man on the street go? Web 2.0 where? We wondered if the exuberance around the democratising power of the all-access-internet we saw mid-decade hasn’t become a bit deflated in the past year or so. Could the man on the online street have been shouted out by the noisier and better resourced? [...]

]]> http://www.prmatters.co.nz/curious-questions-for-a-new-decade/feed/ 0 http://www.prmatters.co.nz/new-media-gets-a-dose-of-ethics-from-the-ftc/ http://www.prmatters.co.nz/new-media-gets-a-dose-of-ethics-from-the-ftc/#comments Mon, 12 Oct 2009 03:30:21 +0000 Network Team http://www.prmatters.co.nz/?p=145 It’s fair to say that traditional media has envied the huge freedoms Internet publishers enjoy. On the Internet, any man and his dog can be publishers, editors, ad sales people – at the same time, without the “Chinese Walls” traditional media like newspapers and television are required to have, to avoid accusations of bias and [...]

]]> http://www.prmatters.co.nz/new-media-gets-a-dose-of-ethics-from-the-ftc/feed/ 0 http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/ http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/#comments Wed, 13 May 2009 21:49:10 +0000 Network Team http://www.prmatters.co.nz/?p=102 As consumers, we are much accustomed to the use of a celebrity endorsement to sell us things.  In the early days it was athletes, war heroes pushing product, then with the advent of television in came a whole new host of celebrities paid to play as endorsers of everyday items.  It’s a simple trade really; [...]

]]> http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/feed/ 2 http://www.prmatters.co.nz/perceptions-are-reality-aren%e2%80%99t-they/ http://www.prmatters.co.nz/perceptions-are-reality-aren%e2%80%99t-they/#comments Wed, 03 Sep 2008 02:25:10 +0000 Paul http://www.prmatters.co.nz/?p=44 Perceptions are reality  - that’s the long-held mantra of the advertising and communications industry. Why then was there such scandal when Yang Peiyi with her flawless voice got changed out of the Olympic’s opening ceremony with Lin Miaoke for her flawless image and expressions. I recall a furore and outrage that we had been duped [...]

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