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	<title>PR Matters &#187; advertising</title>
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		<title>Clear messages from the golden age of advertising</title>
		<link>http://www.prmatters.co.nz/clear-messages-from-the-golden-age-of-advertising/</link>
		<comments>http://www.prmatters.co.nz/clear-messages-from-the-golden-age-of-advertising/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 02:22:46 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Art and Copy]]></category>
		<category><![CDATA[Client solutions]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Documentary Film Festival]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=303</guid>
		<description><![CDATA[If you are anywhere near the creative industries, public relations and advertising, and want a good pick-me-up, go see Art and Copy at the Documentary Film Festival.
Yeah, it’s a review of the early American advertising industry, but there is still freshness about their thinking and their client solutions.  We learned of the irreverence these pioneers [...]]]></description>
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		<title>Curious questions for a new decade</title>
		<link>http://www.prmatters.co.nz/curious-questions-for-a-new-decade/</link>
		<comments>http://www.prmatters.co.nz/curious-questions-for-a-new-decade/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 23:06:51 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[2020]]></category>
		<category><![CDATA[4th state principles]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[Citizen journalist]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Crusaders]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Media environment]]></category>
		<category><![CDATA[New decade]]></category>
		<category><![CDATA[Online media]]></category>
		<category><![CDATA[Social responsibility]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=229</guid>
		<description><![CDATA[1. Where did the man on the street go?
Web 2.0 where? We wondered if the exuberance around the democratising power of the all-access-internet we saw mid-decade hasn’t become a bit deflated in the past year or so. Could the man on the online street have been shouted out by the noisier and better resourced?
With a [...]]]></description>
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		<title>New Media gets a dose of ethics from the FTC</title>
		<link>http://www.prmatters.co.nz/new-media-gets-a-dose-of-ethics-from-the-ftc/</link>
		<comments>http://www.prmatters.co.nz/new-media-gets-a-dose-of-ethics-from-the-ftc/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 03:30:21 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Bloggers]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[Commerce commission]]></category>
		<category><![CDATA[Consumer rights]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Federal Trade Commission]]></category>
		<category><![CDATA[FTC]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[New Endorsers]]></category>
		<category><![CDATA[New influencers]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Social media campaigns]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=145</guid>
		<description><![CDATA[It’s fair to say that traditional media has envied the huge freedoms Internet publishers enjoy. On the Internet, any man and his dog can be publishers, editors, ad sales people – at the same time, without the “Chinese Walls” traditional media like newspapers and television are required to have, to avoid accusations of bias and [...]]]></description>
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		<title>Put your money where your mouth is</title>
		<link>http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/</link>
		<comments>http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/#comments</comments>
		<pubDate>Wed, 13 May 2009 21:49:10 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[air new zealand]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[celebrity endorsement]]></category>
		<category><![CDATA[ethical endorsements]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[recession-chic]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=102</guid>
		<description><![CDATA[As consumers, we are much accustomed to the use of a celebrity endorsement to sell us things.  In the early days it was athletes, war heroes pushing product, then with the advent of television in came a whole new host of celebrities paid to play as endorsers of everyday items.  It’s a simple trade really; [...]]]></description>
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		<title>Perceptions are reality, aren’t they?</title>
		<link>http://www.prmatters.co.nz/perceptions-are-reality-aren%e2%80%99t-they/</link>
		<comments>http://www.prmatters.co.nz/perceptions-are-reality-aren%e2%80%99t-they/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 02:25:10 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sarah Palin]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=44</guid>
		<description><![CDATA[Perceptions are reality  - that’s the long-held mantra of the advertising and communications industry.
Why then was there such scandal when Yang Peiyi with her flawless voice got changed out of the Olympic’s opening ceremony with Lin Miaoke for her flawless image and expressions.
I recall a furore and outrage that we had been duped by China’s [...]]]></description>
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