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	<title>PR Matters &#187; Australia</title>
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		<title>Spilling the beans becomes inevitable</title>
		<link>http://www.prmatters.co.nz/spilling-the-beans-becomes-inevitable/</link>
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		<pubDate>Wed, 28 Jul 2010 23:44:43 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Geoff Robinson]]></category>
		<category><![CDATA[Leaders Debate]]></category>
		<category><![CDATA[Masterchef]]></category>
		<category><![CDATA[Media connectivity]]></category>
		<category><![CDATA[Morning Report]]></category>
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		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=544</guid>
		<description><![CDATA[It wasn’t the Australian Leaders’ Debate that sparked a major controversy on Monday morning radio. Nor was it the Leaders’ debate timeslot being moved to give preference to the hotly contested final of Australian Masterchef on Sunday night. No, it was Radio New Zealand’s Morning Report inadvertently disclosing the winner of said cooking show.
In an [...]]]></description>
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		<title>Fair Play or Out Of Bounds</title>
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		<pubDate>Thu, 28 Jan 2010 03:27:12 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Controversy]]></category>
		<category><![CDATA[Leader of the opposition]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[The Australian Women's Weekly]]></category>
		<category><![CDATA[Tony Abbott]]></category>

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		<description><![CDATA[The ability of the media to ‘spark’ a controversy, and that of social media to ‘fuel it’ has rarely been better illustrated than the histrionics raging in Australian over the comments made by the new Leader of the Opposition, Tony Abbott, when asked the question:  what advice would you give your daughters about sex before [...]]]></description>
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