http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/ http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/#comments Thu, 05 Aug 2010 03:51:27 +0000 Paul http://www.prmatters.co.nz/?p=562 Are big bold ads now the immediate way to address real or perceived injustices thought to have been perpetrated through the columns of newspaper?  On July 2, the New Zealand Herald ran a story stating that an investigation found a couple of eco-friendly laundry powders had high pH levels which could pose a health risk. [...]

]]> http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/feed/ 1 http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/ http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/#comments Wed, 18 Nov 2009 04:30:42 +0000 Network Team http://www.prmatters.co.nz/?p=186 Google’s Sidewiki, an application that appears as a browser sidebar where you can read and write entries along the side of a webpage, could become the ultimate platform for those who like to share their views and opinions. Brands and business had better sit up and take notice of this development. Sidewiki is a new [...]

]]> http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/feed/ 1 http://www.prmatters.co.nz/corporate-communications-fact-number-one-perception-is-reality/ http://www.prmatters.co.nz/corporate-communications-fact-number-one-perception-is-reality/#comments Thu, 27 Aug 2009 20:22:39 +0000 Jane Dodd http://www.prmatters.co.nz/?p=135 You can’t change reality with facts even if your facts are more pertinent than the other persons.  To their own detriment too many people have ignored public opinion on the basis that it’s just plain wrong thinking, and all that’s required is to state the facts. I am not talking about the smacking law – [...]

]]> http://www.prmatters.co.nz/corporate-communications-fact-number-one-perception-is-reality/feed/ 0 http://www.prmatters.co.nz/organics-will-prosper-never-mind-the-science/ http://www.prmatters.co.nz/organics-will-prosper-never-mind-the-science/#comments Tue, 25 Aug 2009 05:38:13 +0000 Paul http://www.prmatters.co.nz/?p=134 There is no reason at all to believe the “organic” brand has been seriously damaged following the UK Food Standards Agency (FSA) finding that there is essentially no nutritional difference between organic and conventionally produced foods.  Yes, in the wider market organic foods may have lost some of their lustre, but purchases of “brand organic” or [...]

]]> http://www.prmatters.co.nz/organics-will-prosper-never-mind-the-science/feed/ 1 http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/ http://www.prmatters.co.nz/put-your-money-where-your-mouth-is/#comments Wed, 13 May 2009 21:49:10 +0000 Network Team http://www.prmatters.co.nz/?p=102 As consumers, we are much accustomed to the use of a celebrity endorsement to sell us things.  In the early days it was athletes, war heroes pushing product, then with the advent of television in came a whole new host of celebrities paid to play as endorsers of everyday items.  It’s a simple trade really; [...]

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