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	<title>PR Matters &#187; Branding</title>
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		<title>Tiger Tiger burning bright&#8230;and crashing*</title>
		<link>http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/</link>
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		<pubDate>Fri, 11 Dec 2009 02:41:55 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Branding]]></category>
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		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=207</guid>
		<description><![CDATA[While the media still can’t get quite enough of the story, some quarters have gone quiet on Tiger Woods. 
After his ho-hum apology, Tiger is giving the world the silent treatment in a strategy to deal with the ruckus over the snowballing allegations of multiple infidelities. Keeping Mum is not a bad idea, in truth, particularly while [...]]]></description>
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		<title>Just how can Phil Goff win the hearts and minds of Labour voters?</title>
		<link>http://www.prmatters.co.nz/just-how-can-phil-goff-win-the-hearts-and-minds-of-labour-voters/</link>
		<comments>http://www.prmatters.co.nz/just-how-can-phil-goff-win-the-hearts-and-minds-of-labour-voters/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 21:56:02 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
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		<category><![CDATA[anti-smacking law]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Eco-light bulbs]]></category>
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		<category><![CDATA[Helen Clark]]></category>
		<category><![CDATA[Labour]]></category>
		<category><![CDATA[Leader of the opposition]]></category>
		<category><![CDATA[Phil Goff]]></category>

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		<description><![CDATA[Phil Goff has surely got the worst job in New Zealand politics right now?  Taking over the leadership of a party that was soundly trumped in an election is bad enough. But inheriting this role from St Helen, whose new position in the UN only serves to entrench her legacy as PM, makes his situation even [...]]]></description>
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