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	<title>PR Matters &#187; Branding</title>
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		<title>Tiger Tiger burning bright&#8230;and crashing*</title>
		<link>http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/</link>
		<comments>http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 02:41:55 +0000</pubDate>
		<dc:creator>Network Team</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[crisis management]]></category>
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		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=207</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/' addthis:title='Tiger Tiger burning bright&#8230;and crashing* '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>While the media still can’t get quite enough of the story, some quarters have gone quiet on Tiger Woods.  After his ho-hum apology, Tiger is giving the world the silent treatment in a strategy to deal with the ruckus over the snowballing allegations of multiple infidelities. Keeping Mum is not a bad idea, in truth, particularly [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/' addthis:title='Tiger Tiger burning bright&#8230;and crashing* ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Just how can Phil Goff win the hearts and minds of Labour voters?</title>
		<link>http://www.prmatters.co.nz/just-how-can-phil-goff-win-the-hearts-and-minds-of-labour-voters/</link>
		<comments>http://www.prmatters.co.nz/just-how-can-phil-goff-win-the-hearts-and-minds-of-labour-voters/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 21:56:02 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[anti-smacking law]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Eco-light bulbs]]></category>
		<category><![CDATA[Electoral Finance Act]]></category>
		<category><![CDATA[Helen Clark]]></category>
		<category><![CDATA[Labour]]></category>
		<category><![CDATA[Leader of the opposition]]></category>
		<category><![CDATA[Phil Goff]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=138</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/just-how-can-phil-goff-win-the-hearts-and-minds-of-labour-voters/' addthis:title='Just how can Phil Goff win the hearts and minds of Labour voters? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Phil Goff has surely got the worst job in New Zealand politics right now?  Taking over the leadership of a party that was soundly trumped in an election is bad enough. But inheriting this role from St Helen, whose new position in the UN only serves to entrench her legacy as PM, makes his situation even [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/just-how-can-phil-goff-win-the-hearts-and-minds-of-labour-voters/' addthis:title='Just how can Phil Goff win the hearts and minds of Labour voters? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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