http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/the-tale-of-two-media-interviews/ http://www.prmatters.co.nz/the-tale-of-two-media-interviews/#comments Wed, 24 Mar 2010 04:12:03 +0000 Paul http://www.prmatters.co.nz/?p=341 There have been two hugely different media interviews this week that provide good learning experiences. That of Cadbury New Zealand Managing Director, Matthew Oldham, with John Campbell of Campbell Live, and former All Back and Chief’s No 8 Sione Lauaki, on the main TV bulletins. Take Lauaki first. Coming out of the Hamilton District Court [...]

]]> http://www.prmatters.co.nz/the-tale-of-two-media-interviews/feed/ 0 http://www.prmatters.co.nz/do-the-hoki-toki/ http://www.prmatters.co.nz/do-the-hoki-toki/#comments Mon, 23 Nov 2009 20:26:47 +0000 Network Team http://www.prmatters.co.nz/?p=195 We’ve all heard plenty about the potential threat to the reputations of business and brands posed by new online tools. These networks, coupled with the ability of Google to draw a crowd on any topic, can spread bad news far and wide. It’s simple: pick an issue, mix in some influential commentary, and then watch [...]

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