http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/well-thats-a-relief/ http://www.prmatters.co.nz/well-thats-a-relief/#comments Wed, 28 Sep 2011 21:48:36 +0000 Paul http://www.prmatters.co.nz/?p=1164 Two days ago we were all wringing our hands with despair over World Health Organisation data that showed Auckland had New Zealand’s worst air pollution, double that of Sydney. We read yesterday that the data has been withdrawn, and new data will show that Auckland is only slightly worse than Sydney and Dunedin, which the [...]

]]> http://www.prmatters.co.nz/well-thats-a-relief/feed/ 1 http://www.prmatters.co.nz/a-time-for-self-reflection-2/ http://www.prmatters.co.nz/a-time-for-self-reflection-2/#comments Fri, 23 Sep 2011 01:22:54 +0000 Mark Oldershaw http://www.prmatters.co.nz/?p=1136 With Parliament set to rise in a couple of weeks ahead of November’s general election we are about to head into the valedictory speech season. The last ‘hurrah’ for those MPs that have decided not to stand for re-election.  This time around there will be 14 of them starting on 27th September with Green MP [...]

]]> http://www.prmatters.co.nz/a-time-for-self-reflection-2/feed/ 0 http://www.prmatters.co.nz/concern-and-outrage-%e2%80%93-time-to-chill-2/ http://www.prmatters.co.nz/concern-and-outrage-%e2%80%93-time-to-chill-2/#comments Tue, 02 Aug 2011 22:38:18 +0000 Paul http://www.prmatters.co.nz/?p=1014 Excuse me if I’ve said this before, but it’s sad when price is the only message of certain communication initiatives, and value is left unconsidered. I for one welcomed the “glossy flyer” that came through the mail box from Auckland Council, inclusive of a “letter from Len”.  While this may have contained nothing new for [...]

]]> http://www.prmatters.co.nz/concern-and-outrage-%e2%80%93-time-to-chill-2/feed/ 0 http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/ http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/#comments Fri, 25 Jun 2010 01:07:59 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=461 The All Whites, and football, have won more than the hearts and minds of the public with their greater than expected performances at the World Cup. They have also won the admiration of the media for the way players, the coaching staff and top officials have readily made themselves available for interviews – regardless of [...]

]]> http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/feed/ 2 http://www.prmatters.co.nz/no-cure-but-other-miracles/ http://www.prmatters.co.nz/no-cure-but-other-miracles/#comments Wed, 19 May 2010 00:27:07 +0000 Paul http://www.prmatters.co.nz/?p=412 As PR and communications specialists we are sometimes humbled and often inspired by the communications initiatives of those whom typically we’d regard as amateurs. (Perhaps this is a sign that we take ourselves too seriously.) One such experience has been a blog titled Mike’s Big Adventure which was started in February by Tracey as a [...]

]]> http://www.prmatters.co.nz/no-cure-but-other-miracles/feed/ 0 http://www.prmatters.co.nz/clear-messages-from-the-golden-age-of-advertising/ http://www.prmatters.co.nz/clear-messages-from-the-golden-age-of-advertising/#comments Thu, 04 Mar 2010 02:22:46 +0000 Paul http://www.prmatters.co.nz/?p=303 If you are anywhere near the creative industries, public relations and advertising, and want a good pick-me-up, go see Art and Copy at the Documentary Film Festival. Yeah, it’s a review of the early American advertising industry, but there is still freshness about their thinking and their client solutions.  We learned of the irreverence these [...]

]]> http://www.prmatters.co.nz/clear-messages-from-the-golden-age-of-advertising/feed/ 0 http://www.prmatters.co.nz/media-training-lessons-from-jetstar/ http://www.prmatters.co.nz/media-training-lessons-from-jetstar/#comments Fri, 26 Jun 2009 03:39:10 +0000 Paul http://www.prmatters.co.nz/?p=117 While the saga of Jetstars’ stranded All Black fans became a communications quagmire, with claim and counter-claim, there is one particular element we would like to reflect upon. It is the way Jetstar’s spokesperson responded to questions about the incident during an interview with Radio NZ’s Morning Report last Monday. Jetstar’s spokeman Simon Westaway was [...]

]]> http://www.prmatters.co.nz/media-training-lessons-from-jetstar/feed/ 1 http://www.prmatters.co.nz/perceptions-are-reality-aren%e2%80%99t-they/ http://www.prmatters.co.nz/perceptions-are-reality-aren%e2%80%99t-they/#comments Wed, 03 Sep 2008 02:25:10 +0000 Paul http://www.prmatters.co.nz/?p=44 Perceptions are reality  - that’s the long-held mantra of the advertising and communications industry. Why then was there such scandal when Yang Peiyi with her flawless voice got changed out of the Olympic’s opening ceremony with Lin Miaoke for her flawless image and expressions. I recall a furore and outrage that we had been duped [...]

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