http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/ http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/#comments Wed, 02 Dec 2009 22:52:01 +0000 Jane Dodd http://www.prmatters.co.nz/?p=201 It’s been interesting to watch the sports media trying to take the Tiger Woods story to new levels – despite his almost complete silence on the matter, until this morning, that is, when he offered further comment. Until now, in the absence of any new information, the story had become one about him not talking [...]

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