Posts Tagged ‘Gen Y’

  1. Don’t get caught with a broad brush

    Published on Thursday, March 19th, 2009

    The editorial in a weekly business paper seemed to be rejoicing in the potentially weakened prospects for so-called Gen Yers in the softening labour market.

    To me it seemed a bit crass to cast Gen Yers as the loser in the economic downturn, and take a ha, ha serves-you-right-view.

    As a more senior labour market participant, I must say I value a mixed-age office and what each can contribute, and resent the implication that a “lack of ambition” might make me more employable right now.  Phiffle.  I remain ambitious, but not for the same thing as when I was younger.

    More than ever the PR and communications industry requires the full mix of skills experience in order to meet the expectations of its clients and their communications challenges. After all we are looking for new solutions to new challenges, and the old hands simply do not hold all of the cards.

    The danger of using a broad brush to paint your employment scene is that the client will commission a Bruegel.

    Bruegel

  2. Survival of the Fittest – who will win out in the end?

    Published on Thursday, October 2nd, 2008

    It seems to me that the current economic climate is possibly being met more with pragmatism than doom and gloom.  I attended a Public Relations Institute of New Zealand College of Fellows Symposium on Friday and the theme for the day was “Survival of the Fittest.”

     

    A panel discussion on the topic of how to survive in leaner and meaner economic conditions provided us with the opportunity to hear from Brent Impey, CEO MediaWorks; Scott Bartlett, CEO Orcon; Phil O’Reilly CEO Business NZ and PR person Michael Dunlop, Director of Republic of Acumen. 

     

    Each one of them acknowledged the challenges that companies are facing at the moment but what also came to light was that during tougher economic times, opportunities also exist for businesses to improve, but you must act quickly.

     

    As the Chief Executive Officer of Business NZ, Phil’s advice for businesses is “stay exactly the same – but don’t”.  He elaborated that it’s important for companies to stay true to their values, purpose and core brand during tougher times but to also be able to see when they need to change and react quickly to different market conditions. 

     

    Phil highlighted McDonald’s as an example.  While the golden arches remain, they’ve re-focused their menu on building in healthier options and reducing the amount of fat, sugar and salt in their original menu.  In fact, while other fast food chains are seeing lower sales, McDonald’s is seeing global growth.

     

    Brent Impey said that TVNZ and MediaWorks are actually doing ok in a tight market.  In fact, they’re seeing substantial improvements in regions such as Gisborne, which recently saw a 21% increase in growth.  He said it’s important to think beyond the Auckland market.  

     

    Scott Bartlett said it was important for businesses not to panic and lose focus on managing stakeholder relationships and instead reinforce stakeholder relationships.

     

    All of their ideas, advice and suggestions pointed towards optimism.

     

    Samantha Allen who heads up Pulse Communications, the consumer offering for Ogilvy PR Worldwide, offered some interesting insights into where public relations is heading in the next three – five years, and how it needs to evolve in order to survive and improve.

     

    She says key factors that will see the public relations industry continue to thrive include the ongoing importance of providing smart thinking and solutions to our clients, building strong C-suite connections (i.e. Chief executive level) and retaining the ‘grey-hair’ factor to do this.  She also highlighted the changing face of PR talent and addressing the needs of Gen Y.

     

    So what are your views?  How can PR and communications practitioners continue to retain clients and grow our businesses when times get tough?

  3. Gen Y – older dogs can learn new tricks too

    Published on Wednesday, September 10th, 2008

    When I said to a younger colleague of mine last week that I had been doing some thinking on Gen Y and I wanted to share those thoughts in our blog, her immediate response was “You’re not going to say nasty things about us, are you?”

     

    “No,” I said, “quite the opposite.”  Due to some recent experiences, I had been doing some thinking and had changed my views – firstly on why Gen Y behave the way they do, but also why people older than them seem to feel that these bright young things want to run before they can walk.      

     

    What I have suddenly realised is that people who worked hard to build the confidence of this generational group have encouraged them to believe they can do anything.  Gen Yers have been taught to believe that they can be whatever they want when they grow up and they need to show confidence, initiative and ability. But now that they have grown up and are setting about fulfilling their destiny we feel they are being too confident, and, dare I say it, cocky.

     

    Our paradigm is that you look, listen. learn and earn your dues before speaking up. It is often reported that this younger group of people’s sense of entitlement is only matched by a lack of respect for experience and wisdom.  But in reality the former does not mean the latter.  Except to us ‘pre-Gen Y’, who were brought up that way.

     

    My own “epiphany” came following a chat with a male Gen Y-er at a recent conference.  I have known him for a number of years and I was telling him that his new boss was loving working with him and congratulated him on his career overall.  However, I somewhat rained on his parade by adding that earlier in his career he had perhaps appeared just a little arrogant.  He was a little taken aback, but did admit that he had changed in recent years.

     

    But you see (and here is the nub of my learning), it was in fact me who was being arrogant, not him.  And his manner in the past was nothing more than him trying to do a great job and going about it in a way that some may have felt was too confident. 

     

    To put these comments in context it might be useful to know that I am only just scraping into the Baby Boomer generation being a very young 42-year-old whose first profession was that of a dietitian, working in hospitals run under the old hospital board system.  At Wellington Hospital, where I trained, the smoking area of the cafeteria was still known as the old doctor’s dining room. 

     

    So to all of you Gen Y-ers who have been unfairly judged, please accept my truly humble apologies.  No matter what the differences may be between two groups of people, some mutual respect and understanding can go a long way to playing to each person’s strengths.

     

    For the older generation – showing respect and acceptance of this more outgoing attitude might lead to them making an otherwise lost contribution. To the Gen Y-er, remember that people who are only slightly older than you could have slightly different viewpoints, experiences and expectations.  Showing that you really are trying to learn to walk not run, and having some idea of what you don’t know could help achieve the same outcome.  Times are always changing and it seems to me that we all have a lot to learn from each other.