http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/ http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/#comments Tue, 13 Sep 2011 00:40:55 +0000 Paul http://www.prmatters.co.nz/?p=1097 When Google acquired the restaurant survey guide Zagat last week one media columnist boldly declared that the “press release”, the traditional format for announcing such initiatives, was now “officially dead”. You see the Zagat owners used the style of one of their restaurant surveys to communicate with stakeholders, and Google, unsurprisingly, tweeted the news. In [...]

]]> http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/feed/ 0 http://www.prmatters.co.nz/do-the-hoki-toki/ http://www.prmatters.co.nz/do-the-hoki-toki/#comments Mon, 23 Nov 2009 20:26:47 +0000 Network Team http://www.prmatters.co.nz/?p=195 We’ve all heard plenty about the potential threat to the reputations of business and brands posed by new online tools. These networks, coupled with the ability of Google to draw a crowd on any topic, can spread bad news far and wide. It’s simple: pick an issue, mix in some influential commentary, and then watch [...]

]]> http://www.prmatters.co.nz/do-the-hoki-toki/feed/ 0 http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/ http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/#comments Wed, 18 Nov 2009 04:30:42 +0000 Network Team http://www.prmatters.co.nz/?p=186 Google’s Sidewiki, an application that appears as a browser sidebar where you can read and write entries along the side of a webpage, could become the ultimate platform for those who like to share their views and opinions. Brands and business had better sit up and take notice of this development. Sidewiki is a new [...]

]]> http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/feed/ 1 http://www.prmatters.co.nz/brand-a-treasure-worth-protecting/ http://www.prmatters.co.nz/brand-a-treasure-worth-protecting/#comments Wed, 08 Jul 2009 21:46:05 +0000 Paul http://www.prmatters.co.nz/?p=119 Although many of us think that imitation is the height of flattery and common usage the measure of fame and acceptance, one manufacturer has made it clear that its sub-brands are not to be trifled with; and have a cache that demands respect and protection. We’ll call the story of Glad Snap Lock bags Part [...]

]]> http://www.prmatters.co.nz/brand-a-treasure-worth-protecting/feed/ 0 http://www.prmatters.co.nz/casting-the-villains-and-victims-what-role-do-the-media-play/ http://www.prmatters.co.nz/casting-the-villains-and-victims-what-role-do-the-media-play/#comments Fri, 27 Mar 2009 00:17:11 +0000 Jane Dodd http://www.prmatters.co.nz/?p=91 Junior Bailey Kuariki has once again come before the courts for allegedly breaking his parole conditions. Not a surprise it would seem, according to media who persist in calling him a baby faced murderer.  But don’t you think it is time the man was left alone, and if he should need to be sent back [...]

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