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	<title>PR Matters &#187; Google</title>
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		<title>Do the hoki-toki</title>
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		<pubDate>Mon, 23 Nov 2009 20:26:47 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Media Accountability]]></category>
		<category><![CDATA[Reputation Management]]></category>

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		<description><![CDATA[We’ve all heard plenty about the potential threat to the reputations of business and brands posed by new online tools.
These networks, coupled with the ability of Google to draw a crowd on any topic, can spread bad news far and wide. It’s simple: pick an issue, mix in some influential commentary, and then watch the [...]]]></description>
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		<title>Fair Game – what’s thought in the real world can now be posted online</title>
		<link>http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/</link>
		<comments>http://www.prmatters.co.nz/fair-game-%e2%80%93-what%e2%80%99s-thought-in-the-real-world-can-now-be-posted-online/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 04:30:42 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Forum]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Sidewiki]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=186</guid>
		<description><![CDATA[Google’s Sidewiki, an application that appears as a browser sidebar where you can read and write entries along the side of a webpage, could become the ultimate platform for those who like to share their views and opinions. Brands and business had better sit up and take notice of this development.
Sidewiki is a new way [...]]]></description>
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		<title>Brand, a treasure worth protecting</title>
		<link>http://www.prmatters.co.nz/brand-a-treasure-worth-protecting/</link>
		<comments>http://www.prmatters.co.nz/brand-a-treasure-worth-protecting/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 21:46:05 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Glad]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[Tim Wilson]]></category>
		<category><![CDATA[TVNZ]]></category>
		<category><![CDATA[Vodafone]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=119</guid>
		<description><![CDATA[Although many of us think that imitation is the height of flattery and common usage the measure of fame and acceptance, one manufacturer has made it clear that its sub-brands are not to be trifled with; and have a cache that demands respect and protection.
We’ll call the story of Glad Snap Lock bags Part 1 [...]]]></description>
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		<title>Casting the villains and victims!  What role do the media play?</title>
		<link>http://www.prmatters.co.nz/casting-the-villains-and-victims-what-role-do-the-media-play/</link>
		<comments>http://www.prmatters.co.nz/casting-the-villains-and-victims-what-role-do-the-media-play/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 00:17:11 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[courts]]></category>
		<category><![CDATA[David Bain]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Junior Bailey Kuariki]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=91</guid>
		<description><![CDATA[Junior Bailey Kuariki has once again come before the courts for allegedly breaking his parole conditions. Not a surprise it would seem, according to media who persist in calling him a baby faced murderer.  But don’t you think it is time the man was left alone, and if he should need to be sent back [...]]]></description>
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