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	<title>PR Matters &#187; issues management</title>
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		<title>There’s news and views. Is responding to an issue with an ad the way to go?</title>
		<link>http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/</link>
		<comments>http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 03:51:27 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Advertorial]]></category>
		<category><![CDATA[Ecostore]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Laundry]]></category>
		<category><![CDATA[New Zealand Herald]]></category>
		<category><![CDATA[Newspaper Advertising Bureau]]></category>
		<category><![CDATA[pH levels]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=562</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/' addthis:title='There’s news and views. Is responding to an issue with an ad the way to go? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Are big bold ads now the immediate way to address real or perceived injustices thought to have been perpetrated through the columns of newspaper?  On July 2, the New Zealand Herald ran a story stating that an investigation found a couple of eco-friendly laundry powders had high pH levels which could pose a health risk. [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/' addthis:title='There’s news and views. Is responding to an issue with an ad the way to go? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rewriting the crisis management template</title>
		<link>http://www.prmatters.co.nz/rewriting-the-crisis-management-template/</link>
		<comments>http://www.prmatters.co.nz/rewriting-the-crisis-management-template/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 00:43:20 +0000</pubDate>
		<dc:creator>Dennis Lynch</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Airline crisis]]></category>
		<category><![CDATA[communicators]]></category>
		<category><![CDATA[Crisis communication]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Iceland]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Volcano]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=382</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/rewriting-the-crisis-management-template/' addthis:title='Rewriting the crisis management template '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Corporations not convinced of the role that social media can play in crisis or issues management communication need only study its role during the recent Iceland volcanic eruption to change their position totally. As you read this, the template for managing a crisis is being rewritten. In the recent airline crisis, experienced as a result [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/rewriting-the-crisis-management-template/' addthis:title='Rewriting the crisis management template ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Polish authorities recover quickly from disaster to reaffirm control</title>
		<link>http://www.prmatters.co.nz/polish-authorities-recover-quickly-from-disaster-to-reaffirm-control/</link>
		<comments>http://www.prmatters.co.nz/polish-authorities-recover-quickly-from-disaster-to-reaffirm-control/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 00:38:04 +0000</pubDate>
		<dc:creator>Dennis Lynch</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Crisis communication]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Disaster]]></category>
		<category><![CDATA[Elections]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Plane crash]]></category>
		<category><![CDATA[Poland]]></category>
		<category><![CDATA[Polish President]]></category>
		<category><![CDATA[Russia]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=362</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/polish-authorities-recover-quickly-from-disaster-to-reaffirm-control/' addthis:title='Polish authorities recover quickly from disaster to reaffirm control '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>The Polish administration has to be admired for getting its crisis management plan into action quickly following the tragic crash of the aeroplane carrying that country’s top political, civil and military leaders. It has reaffirmed steady hands remain on the tiller of State. The Acting President has appointed acting heads of institutions such as the [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/polish-authorities-recover-quickly-from-disaster-to-reaffirm-control/' addthis:title='Polish authorities recover quickly from disaster to reaffirm control ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<item>
		<title>The tale of two media interviews</title>
		<link>http://www.prmatters.co.nz/the-tale-of-two-media-interviews/</link>
		<comments>http://www.prmatters.co.nz/the-tale-of-two-media-interviews/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 04:12:03 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Chiefs]]></category>
		<category><![CDATA[damage control]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[kiwi icons]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[NZRU]]></category>
		<category><![CDATA[rugby apology]]></category>
		<category><![CDATA[rugby franchise]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=341</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/the-tale-of-two-media-interviews/' addthis:title='The tale of two media interviews '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>There have been two hugely different media interviews this week that provide good learning experiences. That of Cadbury New Zealand Managing Director, Matthew Oldham, with John Campbell of Campbell Live, and former All Back and Chief’s No 8 Sione Lauaki, on the main TV bulletins. Take Lauaki first. Coming out of the Hamilton District Court [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/the-tale-of-two-media-interviews/' addthis:title='The tale of two media interviews ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Government showing deft communication touch</title>
		<link>http://www.prmatters.co.nz/government-showing-deft-communication-touch/</link>
		<comments>http://www.prmatters.co.nz/government-showing-deft-communication-touch/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 03:08:03 +0000</pubDate>
		<dc:creator>Dennis Lynch</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[Labour]]></category>
		<category><![CDATA[National]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tax changes]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=270</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/government-showing-deft-communication-touch/' addthis:title='Government showing deft communication touch '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>The Government’s handling of the tax changes to be announced in the May budget show a masterly understanding of managing long term communications. Delegate the task of putting forward ideas to a third party (a commission) and then immediately reject the most controversial (phew, it’s not going to be as bad as it could be!); [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/government-showing-deft-communication-touch/' addthis:title='Government showing deft communication touch ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why the media won&#8217;t get this particular Tiger by his tail</title>
		<link>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/</link>
		<comments>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:52:01 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Crisis]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Media strategy]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=201</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/' addthis:title='Why the media won&#8217;t get this particular Tiger by his tail '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>It&#8217;s been interesting to watch the sports media trying to take the Tiger Woods story to new levels &#8211; despite his almost complete silence on the matter, until this morning, that is, when he offered further comment. Until now, in the absence of any new information, the story had become one about him not talking [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/' addthis:title='Why the media won&#8217;t get this particular Tiger by his tail ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The first response is all that matters</title>
		<link>http://www.prmatters.co.nz/the-first-response-is-all-that-matters/</link>
		<comments>http://www.prmatters.co.nz/the-first-response-is-all-that-matters/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 20:06:25 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[issues management]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=79</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/the-first-response-is-all-that-matters/' addthis:title='The first response is all that matters '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>When it comes to consumer complaints about food quality it’s the initial response that defines the future. This was evidenced again just after Christmas when a Napier family found what looked like a carpet tack in a large lollipop. In reality the tack had done no damage because the youngster dropped the lollipop as soon [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/the-first-response-is-all-that-matters/' addthis:title='The first response is all that matters ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hanging by a thread</title>
		<link>http://www.prmatters.co.nz/hanging-by-a-thread/</link>
		<comments>http://www.prmatters.co.nz/hanging-by-a-thread/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 03:05:53 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Trade Me]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=55</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/hanging-by-a-thread/' addthis:title='Hanging by a thread '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>In issues management there is always a new experience to be had, and based on a recent episode online media will bring challenges aplenty for those of us involved in issues and reputation management. This new media is like talkback on steroids where those with a point of view or complaint can rage to their [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/hanging-by-a-thread/' addthis:title='Hanging by a thread ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>2</slash:comments>
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