Seen the new Bond movie yet? I’m a Bond fan and while I’ve yet to see Quantum of Solace, I will admit to being ticked off by all the product placement in Die Another Day (… also known as Buy Another Day). This is why the “Buyology” theories of author Martin Lindstrom recently caught my attention. Lindstrom specialises in neuromarketing – described as the point at which brain science and marketing meet.
Back to James Bond, there’s said to be US$150 million worth of product placements in Quantum of Solace, yet Lindstrom argues much of it may be totally wasted. Click here to find out more.
Lindstrom has plenty of other interesting tips and tricks of marketing, including how anti smoking campaigns can encourage smoking; how negative campaigning can be a winner for politicians and how associating a ritual with a product can increase sales.