http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/do-the-hoki-toki/ http://www.prmatters.co.nz/do-the-hoki-toki/#comments Mon, 23 Nov 2009 20:26:47 +0000 Network Team http://www.prmatters.co.nz/?p=195 We’ve all heard plenty about the potential threat to the reputations of business and brands posed by new online tools. These networks, coupled with the ability of Google to draw a crowd on any topic, can spread bad news far and wide. It’s simple: pick an issue, mix in some influential commentary, and then watch [...]

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