http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/let%e2%80%99s-not-allow-the-grinch-to-steal-our-rugby-world-cup-rwc/ http://www.prmatters.co.nz/let%e2%80%99s-not-allow-the-grinch-to-steal-our-rugby-world-cup-rwc/#comments Tue, 17 May 2011 05:02:31 +0000 Jane Dodd http://www.prmatters.co.nz/?p=880 You’ve got to agree – we can occasionally be a bunch of whingers and whiners.  When something amazing happens there are always those who will find fault and plenty more who will then jump on that particular band wagon.  I have a feeling the RWC will go that way too. But does it need to [...]

]]> http://www.prmatters.co.nz/let%e2%80%99s-not-allow-the-grinch-to-steal-our-rugby-world-cup-rwc/feed/ 0 http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/ http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/#comments Wed, 21 Apr 2010 04:27:21 +0000 Jane Dodd http://www.prmatters.co.nz/?p=371 Every so often there comes an individual whose unique impact on our cultural psyche is profound and lasting and Oprah Winfrey is one such person.  Her ability to influence the beliefs and behaviours of her followers, usually female, is such they will strongly defend their heroine’s stance on an issue and actively share their new [...]

]]> http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/feed/ 0 http://www.prmatters.co.nz/there-was-no-sunrise-today-at-my-place/ http://www.prmatters.co.nz/there-was-no-sunrise-today-at-my-place/#comments Mon, 12 Apr 2010 21:22:35 +0000 Jane Dodd http://www.prmatters.co.nz/?p=355 The end of Sunrise highlights the challenges media will always face when they enter an established market and aim to grab a slice of the national media pie. Even in its category of breakfast TV it was always going to be David up against Goliath (TV1’s Breakfast).  When you add in the other competitors for [...]

]]> http://www.prmatters.co.nz/there-was-no-sunrise-today-at-my-place/feed/ 0 http://www.prmatters.co.nz/the-news-truce/ http://www.prmatters.co.nz/the-news-truce/#comments Tue, 22 Dec 2009 23:51:48 +0000 Network Team http://www.prmatters.co.nz/?p=219 In Ypres, 1914 a Christmas Eve ceasefire became the stuff of yuletide legend. The truce began when German troops decorated their trenches, the soldiers placed candles on trees and sang Christmas carols. Not to be outdone British troops responded singing their own carols back in English. In no time the two sides were shouting greetings [...]

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