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	<title>PR Matters &#187; Media strategy</title>
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		<title>Why the media won&#8217;t get this particular Tiger by his tail</title>
		<link>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/</link>
		<comments>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:52:01 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Crisis]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Media strategy]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

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		<description><![CDATA[It&#8217;s been interesting to watch the sports media trying to take the Tiger Woods story to new levels &#8211; despite his almost complete silence on the matter, until this morning, that is, when he offered further comment. Until now, in the absence of any new information, the story had become one about him not talking [...]]]></description>
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		<title>Media training lessons from another country</title>
		<link>http://www.prmatters.co.nz/media-training-lessons-from-another-country/</link>
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		<pubDate>Thu, 03 Sep 2009 02:49:17 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Affair]]></category>
		<category><![CDATA[Corruption]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media strategy]]></category>
		<category><![CDATA[Silvio Berlusconi]]></category>
		<category><![CDATA[Vanity Fair]]></category>

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		<description><![CDATA[A propensity to blame others and our environment while avoiding personal responsibility has become a national trait. It now appears however, that we do not have this on our own…
We are all familiar with the allegations of corruptions and the dalliances of the 72-year-old Italian Prime Minister, Silvio Berlusconi, and his apparent shameless predilection for [...]]]></description>
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