<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>PR Matters &#187; Media strategy</title>
	<atom:link href="http://www.prmatters.co.nz/tag/media-strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.prmatters.co.nz</link>
	<description>fresh thinking - influential communication</description>
	<lastBuildDate>Thu, 26 Jan 2012 01:27:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Why the media won&#8217;t get this particular Tiger by his tail</title>
		<link>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/</link>
		<comments>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:52:01 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Crisis]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Media strategy]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=201</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/' addthis:title='Why the media won&#8217;t get this particular Tiger by his tail '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>It&#8217;s been interesting to watch the sports media trying to take the Tiger Woods story to new levels &#8211; despite his almost complete silence on the matter, until this morning, that is, when he offered further comment. Until now, in the absence of any new information, the story had become one about him not talking [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/' addthis:title='Why the media won&#8217;t get this particular Tiger by his tail ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media training lessons from another country</title>
		<link>http://www.prmatters.co.nz/media-training-lessons-from-another-country/</link>
		<comments>http://www.prmatters.co.nz/media-training-lessons-from-another-country/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 02:49:17 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Affair]]></category>
		<category><![CDATA[Corruption]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media strategy]]></category>
		<category><![CDATA[Silvio Berlusconi]]></category>
		<category><![CDATA[Vanity Fair]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=136</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/media-training-lessons-from-another-country/' addthis:title='Media training lessons from another country '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>A propensity to blame others and our environment while avoiding personal responsibility has become a national trait. It now appears however, that we do not have this on our own… We are all familiar with the allegations of corruptions and the dalliances of the 72-year-old Italian Prime Minister, Silvio Berlusconi, and his apparent shameless predilection [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/media-training-lessons-from-another-country/' addthis:title='Media training lessons from another country ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/media-training-lessons-from-another-country/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

