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	<title>PR Matters &#187; media</title>
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	<link>http://www.prmatters.co.nz</link>
	<description>fresh thinking - influential communication</description>
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		<title>How you respond is a measure of your mettle</title>
		<link>http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/</link>
		<comments>http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 02:59:23 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Gulf of Mexico]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media management]]></category>
		<category><![CDATA[Oil Spill]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[Tony Hayward]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=553</guid>
		<description><![CDATA[
He didn’t get it then, and he doesn’t get it now. “Then” was when he fronted up to the affected communities, the media, and politicians over the Gulf oil spill disaster; and “he” is former BP chief Tony Hayward.
It is almost beyond comprehension that he would say, when exiting the top job, “Life isn’t fair”.
How [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are PR professionals worth the money?</title>
		<link>http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/</link>
		<comments>http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 00:05:12 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[DIY PR]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Relationship building]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=502</guid>
		<description><![CDATA[Naturally as the GM of a major PR consultancy my response is yes. The range of PR services available in New Zealand are as wide and varied as the needs of the individuals and organisations who procure these services. Anyone who spends money on PR rightly expects a meaningful communication outcome. I was therefore intrigued [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>All Whites get media communications spot on</title>
		<link>http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/</link>
		<comments>http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 01:07:59 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[All Whites]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Football World Cup]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=461</guid>
		<description><![CDATA[The All Whites, and football, have won more than the hearts and minds of the public with their greater than expected performances at the World Cup.
They have also won the admiration of the media for the way players, the coaching staff and top officials have readily made themselves available for interviews – regardless of the [...]]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Probing whether the media is observer or creator</title>
		<link>http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/</link>
		<comments>http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 04:04:40 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Asia-Pacific]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Global economy]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media Monitors]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Newsroom]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=428</guid>
		<description><![CDATA[A question those of us involved in communication often debate is whether the media reports news, or creates it. It’s one of those circular discussions, as we all have countless examples we can table that support our point of view.
I was intrigued therefore when a report from Media Monitors* crossed my desk which sought to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Oprah Effect – the media princess of our times makes an indelible mark</title>
		<link>http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/</link>
		<comments>http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 04:27:21 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[nutrition]]></category>
		<category><![CDATA[nutrition expert]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Oprah]]></category>
		<category><![CDATA[Oprah effect]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=371</guid>
		<description><![CDATA[Every so often there comes an individual whose unique impact on our cultural psyche is profound and lasting and Oprah Winfrey is one such person. 
Her ability to influence the beliefs and behaviours of her followers, usually female, is such they will strongly defend their heroine’s stance on an issue and actively share their new learning [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What a wonderful bizarre world we live in!</title>
		<link>http://www.prmatters.co.nz/what-a-wonderful-bizarre-world-we-live-in/</link>
		<comments>http://www.prmatters.co.nz/what-a-wonderful-bizarre-world-we-live-in/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:31:53 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Act Party]]></category>
		<category><![CDATA[Bryan Tamaki]]></category>
		<category><![CDATA[David Garrett]]></category>
		<category><![CDATA[Destiny Church]]></category>
		<category><![CDATA[Fran O'Sullivan]]></category>
		<category><![CDATA[John Campbell]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Sterilisation]]></category>
		<category><![CDATA[TV3]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=319</guid>
		<description><![CDATA[There are occasions when you can only but shake your head in disbelief at the antics played out in our media.
Take for example the reaction by the majority of the media to the suggestion by ACT MP David Garrett that there might be some value in considering paying ‘bad parents’ $5000 if they agreed to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fair Play or Out Of Bounds</title>
		<link>http://www.prmatters.co.nz/fair-play-or-out-of-bounds/</link>
		<comments>http://www.prmatters.co.nz/fair-play-or-out-of-bounds/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 03:27:12 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Controversy]]></category>
		<category><![CDATA[Leader of the opposition]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[The Australian Women's Weekly]]></category>
		<category><![CDATA[Tony Abbott]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=243</guid>
		<description><![CDATA[The ability of the media to ‘spark’ a controversy, and that of social media to ‘fuel it’ has rarely been better illustrated than the histrionics raging in Australian over the comments made by the new Leader of the Opposition, Tony Abbott, when asked the question:  what advice would you give your daughters about sex before [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The News Truce</title>
		<link>http://www.prmatters.co.nz/the-news-truce/</link>
		<comments>http://www.prmatters.co.nz/the-news-truce/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 23:51:48 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Ceasefire]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[Soft news]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=219</guid>
		<description><![CDATA[In Ypres, 1914 a Christmas Eve ceasefire became the stuff of yuletide legend.
The truce began when German troops decorated their trenches, the soldiers placed candles on trees and sang Christmas carols. Not to be outdone British troops responded singing their own carols back in English. In no time the two sides were shouting greetings to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pearls before swine</title>
		<link>http://www.prmatters.co.nz/pearls-before-swine/</link>
		<comments>http://www.prmatters.co.nz/pearls-before-swine/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 21:56:51 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Anna Wilding]]></category>
		<category><![CDATA[Key messages]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Press release]]></category>
		<category><![CDATA[The Press]]></category>
		<category><![CDATA[The Press Council]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=144</guid>
		<description><![CDATA[Ever had a press release sink like a stone? It can be heartbreaking when the intrinsic worth and value of beautifully crafted, timely and interesting key-messages get soundly ignored by the media.
Well our newest heroine was not prepared to take it anymore. After Anna Wilding’s media release was spurned by the Christchurch Press, she took this [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Media serves up hard economic information … but are we interested?</title>
		<link>http://www.prmatters.co.nz/media-serves-up-hard-economic-information-%e2%80%a6-but-are-we-interested/</link>
		<comments>http://www.prmatters.co.nz/media-serves-up-hard-economic-information-%e2%80%a6-but-are-we-interested/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 23:45:44 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Edgar Fielder]]></category>
		<category><![CDATA[Future forecasts]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media's role]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=142</guid>
		<description><![CDATA[The economist Edgar Fielder, who served under Presidents Nixon and Ford, is quoted as saying ‘ask five economists, and you&#8217;ll get five different answers &#8211; six if one went to Harvard’.
This self deprecating comment would draw mirth from his peers because they understood the complexities and intricacies of taking historical economic data, and trying to [...]]]></description>
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