http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/never-mind-policy-what%e2%80%99s-on-the-tape/ http://www.prmatters.co.nz/never-mind-policy-what%e2%80%99s-on-the-tape/#comments Tue, 15 Nov 2011 01:50:13 +0000 Paul http://www.prmatters.co.nz/?p=1237 It is hard not to feel that that the 2011 General Election has descended into farce.  We’re now ten days out from the Election, and for nigh on three days our politicians aided and abetted by the national media have given us a diet of irrelevancy about a tape of a private conversation. The PM [...]

]]> http://www.prmatters.co.nz/never-mind-policy-what%e2%80%99s-on-the-tape/feed/ 0 http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/ http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/#comments Fri, 30 Jul 2010 02:59:23 +0000 Paul http://www.prmatters.co.nz/?p=553 He didn’t get it then, and he doesn’t get it now. “Then” was when he fronted up to the affected communities, the media, and politicians over the Gulf oil spill disaster; and “he” is former BP chief Tony Hayward. It is almost beyond comprehension that he would say, when exiting the top job, “Life isn’t [...]

]]> http://www.prmatters.co.nz/how-you-respond-is-a-measure-of-your-mettle/feed/ 1 http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/ http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/#comments Thu, 08 Jul 2010 00:05:12 +0000 Jane Dodd http://www.prmatters.co.nz/?p=502 Naturally as the GM of a major PR consultancy my response is yes. The range of PR services available in New Zealand are as wide and varied as the needs of the individuals and organisations who procure these services. Anyone who spends money on PR rightly expects a meaningful communication outcome. I was therefore intrigued [...]

]]> http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/feed/ 2 http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/ http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/#comments Fri, 25 Jun 2010 01:07:59 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=461 The All Whites, and football, have won more than the hearts and minds of the public with their greater than expected performances at the World Cup. They have also won the admiration of the media for the way players, the coaching staff and top officials have readily made themselves available for interviews – regardless of [...]

]]> http://www.prmatters.co.nz/all-whites-get-media-communications-spot-on/feed/ 2 http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/ http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/#comments Thu, 10 Jun 2010 04:04:40 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=428 A question those of us involved in communication often debate is whether the media reports news, or creates it. It’s one of those circular discussions, as we all have countless examples we can table that support our point of view. I was intrigued therefore when a report from Media Monitors* crossed my desk which sought [...]

]]> http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/feed/ 0 http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/ http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/#comments Wed, 21 Apr 2010 04:27:21 +0000 Jane Dodd http://www.prmatters.co.nz/?p=371 Every so often there comes an individual whose unique impact on our cultural psyche is profound and lasting and Oprah Winfrey is one such person.  Her ability to influence the beliefs and behaviours of her followers, usually female, is such they will strongly defend their heroine’s stance on an issue and actively share their new [...]

]]> http://www.prmatters.co.nz/the-oprah-effect-%e2%80%93-the-media-princess-of-our-times-makes-an-indelible-mark/feed/ 0 http://www.prmatters.co.nz/what-a-wonderful-bizarre-world-we-live-in/ http://www.prmatters.co.nz/what-a-wonderful-bizarre-world-we-live-in/#comments Tue, 09 Mar 2010 22:31:53 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=319 There are occasions when you can only but shake your head in disbelief at the antics played out in our media. Take for example the reaction by the majority of the media to the suggestion by ACT MP David Garrett that there might be some value in considering paying ‘bad parents’ $5000 if they agreed [...]

]]> http://www.prmatters.co.nz/what-a-wonderful-bizarre-world-we-live-in/feed/ 0 http://www.prmatters.co.nz/fair-play-or-out-of-bounds/ http://www.prmatters.co.nz/fair-play-or-out-of-bounds/#comments Thu, 28 Jan 2010 03:27:12 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=243 The ability of the media to ‘spark’ a controversy, and that of social media to ‘fuel it’ has rarely been better illustrated than the histrionics raging in Australian over the comments made by the new Leader of the Opposition, Tony Abbott, when asked the question:  what advice would you give your daughters about sex before [...]

]]> http://www.prmatters.co.nz/fair-play-or-out-of-bounds/feed/ 0 http://www.prmatters.co.nz/the-news-truce/ http://www.prmatters.co.nz/the-news-truce/#comments Tue, 22 Dec 2009 23:51:48 +0000 Network Team http://www.prmatters.co.nz/?p=219 In Ypres, 1914 a Christmas Eve ceasefire became the stuff of yuletide legend. The truce began when German troops decorated their trenches, the soldiers placed candles on trees and sang Christmas carols. Not to be outdone British troops responded singing their own carols back in English. In no time the two sides were shouting greetings [...]

]]> http://www.prmatters.co.nz/the-news-truce/feed/ 0 http://www.prmatters.co.nz/pearls-before-swine/ http://www.prmatters.co.nz/pearls-before-swine/#comments Wed, 07 Oct 2009 21:56:51 +0000 Network Team http://www.prmatters.co.nz/?p=144 Ever had a press release sink like a stone? It can be heartbreaking when the intrinsic worth and value of beautifully crafted, timely and interesting key-messages get soundly ignored by the media. Well our newest heroine was not prepared to take it anymore. After Anna Wilding’s media release was spurned by the Christchurch Press, she took [...]

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