http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/a-time-for-self-reflection-2/ http://www.prmatters.co.nz/a-time-for-self-reflection-2/#comments Fri, 23 Sep 2011 01:22:54 +0000 Mark Oldershaw http://www.prmatters.co.nz/?p=1136 With Parliament set to rise in a couple of weeks ahead of November’s general election we are about to head into the valedictory speech season. The last ‘hurrah’ for those MPs that have decided not to stand for re-election.  This time around there will be 14 of them starting on 27th September with Green MP [...]

]]> http://www.prmatters.co.nz/a-time-for-self-reflection-2/feed/ 0 http://www.prmatters.co.nz/get-into-the-spirit-of-it-nz/ http://www.prmatters.co.nz/get-into-the-spirit-of-it-nz/#comments Wed, 21 Sep 2011 23:11:46 +0000 Jane Dodd http://www.prmatters.co.nz/?p=1119 I think we’d all agree, for the most part our Rugby World Cup so far has been a great debut of our hosting talents on the world stage, with impressive hospitality extended to our international guests spread throughout the country. While still backing our Boys in Black, we’ve seen our patriotic towns and cities get [...]

]]> http://www.prmatters.co.nz/get-into-the-spirit-of-it-nz/feed/ 0 http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/ http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/#comments Tue, 13 Sep 2011 00:40:55 +0000 Paul http://www.prmatters.co.nz/?p=1097 When Google acquired the restaurant survey guide Zagat last week one media columnist boldly declared that the “press release”, the traditional format for announcing such initiatives, was now “officially dead”. You see the Zagat owners used the style of one of their restaurant surveys to communicate with stakeholders, and Google, unsurprisingly, tweeted the news. In [...]

]]> http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/feed/ 0 http://www.prmatters.co.nz/earning-a-place-for-pr-at-the-board-table/ http://www.prmatters.co.nz/earning-a-place-for-pr-at-the-board-table/#comments Mon, 08 Nov 2010 01:11:07 +0000 Dennis Lynch http://www.prmatters.co.nz/?p=680 A fundamental tenant of public relations advice is the need to be in ‘the circle’ when key decisions are being discussed and made. It is easier to convince others to your viewpoint before the decision is made rather than get people to reverse a decision already made. Professor Anne Gregory, who lectures on public relations [...]

]]> http://www.prmatters.co.nz/earning-a-place-for-pr-at-the-board-table/feed/ 1 http://www.prmatters.co.nz/observation-is-key-to-innovation/ http://www.prmatters.co.nz/observation-is-key-to-innovation/#comments Tue, 02 Nov 2010 22:50:51 +0000 Jane Dodd http://www.prmatters.co.nz/?p=671 “Observation is key to innovation” These were the words of wisdom from guest speaker Ray Avery at the Salvation Army’s launch of their Hope at Christmas appeal at the Holiday Inn in Auckland last week.  He also told us that being alert to the opportunities around us can result in one person changing a single [...]

]]> http://www.prmatters.co.nz/observation-is-key-to-innovation/feed/ 0 http://www.prmatters.co.nz/giving-is-in-the-blood/ http://www.prmatters.co.nz/giving-is-in-the-blood/#comments Wed, 10 Jun 2009 22:37:50 +0000 Network Team http://www.prmatters.co.nz/?p=112 It seems every day brings a new cause to support. Charities are constantly pushing their barrow into our lives with some national awareness month, week, day, hour, minute, second…whatever.  Ads with desperately cute but painfully sad looking children appear everywhere, designed to tug at the heart strings – and more often than not the wallet.  [...]

]]> http://www.prmatters.co.nz/giving-is-in-the-blood/feed/ 0 http://www.prmatters.co.nz/who%e2%80%99s-really-reading-the-news/ http://www.prmatters.co.nz/who%e2%80%99s-really-reading-the-news/#comments Wed, 26 Nov 2008 01:11:14 +0000 Jane Dodd http://www.prmatters.co.nz/?p=70 The objective of news is to inform an audience.  Yet what happens when the audience has no desire to engage with the news?  According to a recent study about news consumption in the US by the Pew Research Centre for the People and the Press, 34 percent of Americans aged under 25 say they get [...]

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