http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/where-do-some-of-the-big-issues-sit-on-your-relevance-index/ http://www.prmatters.co.nz/where-do-some-of-the-big-issues-sit-on-your-relevance-index/#comments Tue, 24 May 2011 03:47:08 +0000 Jane Dodd http://www.prmatters.co.nz/?p=888 Even without realising it, relevance dominates our thinking every day.  The more relevant the communication, the more likely we are to first become engaged and then respond. My personal Relevance Index (RI) is based around • Do I have a choice in the matter? Who ignores an IRD letter or one from the Ministry of Transport?  [...]

]]> http://www.prmatters.co.nz/where-do-some-of-the-big-issues-sit-on-your-relevance-index/feed/ 0 http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/ http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/#comments Thu, 05 Aug 2010 03:51:27 +0000 Paul http://www.prmatters.co.nz/?p=562 Are big bold ads now the immediate way to address real or perceived injustices thought to have been perpetrated through the columns of newspaper?  On July 2, the New Zealand Herald ran a story stating that an investigation found a couple of eco-friendly laundry powders had high pH levels which could pose a health risk. [...]

]]> http://www.prmatters.co.nz/there%e2%80%99s-news-and-views-is-responding-to-an-issue-with-an-ad-the-way-to-go/feed/ 1 http://www.prmatters.co.nz/danger-money/ http://www.prmatters.co.nz/danger-money/#comments Wed, 03 Jun 2009 23:42:20 +0000 Network Team http://www.prmatters.co.nz/?p=110 I never thought that I’d end up working as a journalist. In fact I vowed I wouldn’t. Like many of us, as a teen I lost a dear friend and his untimely, accidental death became the front page lead in the New Zealand Herald. I was livid and so was his family.  It seemed so [...]

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