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	<title>PR Matters &#187; New Zealand</title>
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		<title>Let’s not allow the Grinch to steal our Rugby World Cup (RWC)</title>
		<link>http://www.prmatters.co.nz/let%e2%80%99s-not-allow-the-grinch-to-steal-our-rugby-world-cup-rwc/</link>
		<comments>http://www.prmatters.co.nz/let%e2%80%99s-not-allow-the-grinch-to-steal-our-rugby-world-cup-rwc/#comments</comments>
		<pubDate>Tue, 17 May 2011 05:02:31 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[International media]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[Rugby]]></category>
		<category><![CDATA[Rugby World Cup 2011]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=880</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/let%e2%80%99s-not-allow-the-grinch-to-steal-our-rugby-world-cup-rwc/' addthis:title='Let’s not allow the Grinch to steal our Rugby World Cup (RWC) '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>You’ve got to agree &#8211; we can occasionally be a bunch of whingers and whiners.  When something amazing happens there are always those who will find fault and plenty more who will then jump on that particular band wagon.  I have a feeling the RWC will go that way too. But does it need to [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/let%e2%80%99s-not-allow-the-grinch-to-steal-our-rugby-world-cup-rwc/' addthis:title='Let’s not allow the Grinch to steal our Rugby World Cup (RWC) ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/let%e2%80%99s-not-allow-the-grinch-to-steal-our-rugby-world-cup-rwc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Is stubborn pride and political correctness stunting New Zealand’s Growth?</title>
		<link>http://www.prmatters.co.nz/is-stubborn-pride-and-political-correctness-stunting-new-zealand%e2%80%99s-growth/</link>
		<comments>http://www.prmatters.co.nz/is-stubborn-pride-and-political-correctness-stunting-new-zealand%e2%80%99s-growth/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 02:32:24 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Broadband]]></category>
		<category><![CDATA[Constructive criticism]]></category>
		<category><![CDATA[Derek Handley]]></category>
		<category><![CDATA[Digital divide]]></category>
		<category><![CDATA[FMCG sector]]></category>
		<category><![CDATA[Marketing Association]]></category>
		<category><![CDATA[Mobile marketing]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[political correctness]]></category>
		<category><![CDATA[The Hyperfactory]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=700</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/is-stubborn-pride-and-political-correctness-stunting-new-zealand%e2%80%99s-growth/' addthis:title='Is stubborn pride and political correctness stunting New Zealand’s Growth? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>One of the first rules of communication is to ensure you don’t insult or criticise your audience.  When it comes to things related to Gods Own we are brilliant at making sure this rarely, if ever, happens. Remember John Cleese and his comments about how forgettable Palmerston North was?  It made national headlines and most [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/is-stubborn-pride-and-political-correctness-stunting-new-zealand%e2%80%99s-growth/' addthis:title='Is stubborn pride and political correctness stunting New Zealand’s Growth? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>We express our deepest sympathy to the families and friends of the 29 men lost in the tragic Pike Mine disaster</title>
		<link>http://www.prmatters.co.nz/we-express-our-deepest-sympathy-to-the-families-and-friends-of-the-29-men-lost-in-the-tragic-pike-mine-disaster/</link>
		<comments>http://www.prmatters.co.nz/we-express-our-deepest-sympathy-to-the-families-and-friends-of-the-29-men-lost-in-the-tragic-pike-mine-disaster/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 01:52:45 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[communicators]]></category>
		<category><![CDATA[Disaster]]></category>
		<category><![CDATA[Gary Knowles]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[Peter Whittall]]></category>
		<category><![CDATA[Pike River]]></category>
		<category><![CDATA[Pike River mine]]></category>
		<category><![CDATA[Senior PR professionals]]></category>
		<category><![CDATA[Spokesperson]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=694</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/we-express-our-deepest-sympathy-to-the-families-and-friends-of-the-29-men-lost-in-the-tragic-pike-mine-disaster/' addthis:title='We express our deepest sympathy to the families and friends of the 29 men lost in the tragic Pike Mine disaster '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Along with all other elements of this tragedy, such as the cause of the explosion and the stalled rescue effort, communications will become a focus for examination and commentary. As fellow communications professionals we salute the efforts of those involved and acknowledge the many challenges, most of which would be unknown to the outside observer, [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/we-express-our-deepest-sympathy-to-the-families-and-friends-of-the-29-men-lost-in-the-tragic-pike-mine-disaster/' addthis:title='We express our deepest sympathy to the families and friends of the 29 men lost in the tragic Pike Mine disaster ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does end of the global Swine Flu Pandemic mean we’re better prepared for next time?</title>
		<link>http://www.prmatters.co.nz/does-end-of-the-global-swine-flu-pandemic-mean-we%e2%80%99re-better-prepared-for-next-time/</link>
		<comments>http://www.prmatters.co.nz/does-end-of-the-global-swine-flu-pandemic-mean-we%e2%80%99re-better-prepared-for-next-time/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 03:36:44 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[H1N1]]></category>
		<category><![CDATA[Margaret Chan]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[Pandemic]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[WHO]]></category>
		<category><![CDATA[World Health Organisation]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=577</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/does-end-of-the-global-swine-flu-pandemic-mean-we%e2%80%99re-better-prepared-for-next-time/' addthis:title='Does end of the global Swine Flu Pandemic mean we’re better prepared for next time? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>The World Health Organization (WHO) earlier this week officially declared an end to the pandemic concerning the influenza H1N1 virus, popularly known as swine flu.  However WHO Director-General Margaret Chan recognised that here in New Zealand we’re still experiencing the effects of a second wave of H1N1. &#8220;In the post-pandemic period, localised outbreaks of different [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/does-end-of-the-global-swine-flu-pandemic-mean-we%e2%80%99re-better-prepared-for-next-time/' addthis:title='Does end of the global Swine Flu Pandemic mean we’re better prepared for next time? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/does-end-of-the-global-swine-flu-pandemic-mean-we%e2%80%99re-better-prepared-for-next-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Probing whether the media is observer or creator</title>
		<link>http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/</link>
		<comments>http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 04:04:40 +0000</pubDate>
		<dc:creator>Dennis Lynch</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Asia-Pacific]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Global economy]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media Monitors]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Newsroom]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=428</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/' addthis:title='Probing whether the media is observer or creator '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>A question those of us involved in communication often debate is whether the media reports news, or creates it. It’s one of those circular discussions, as we all have countless examples we can table that support our point of view. I was intrigued therefore when a report from Media Monitors* crossed my desk which sought [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/probing-whether-the-media-is-observer-or-creator/' addthis:title='Probing whether the media is observer or creator ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The News Truce</title>
		<link>http://www.prmatters.co.nz/the-news-truce/</link>
		<comments>http://www.prmatters.co.nz/the-news-truce/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 23:51:48 +0000</pubDate>
		<dc:creator>Network Team</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Ceasefire]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[Soft news]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=219</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/the-news-truce/' addthis:title='The News Truce '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>In Ypres, 1914 a Christmas Eve ceasefire became the stuff of yuletide legend. The truce began when German troops decorated their trenches, the soldiers placed candles on trees and sang Christmas carols. Not to be outdone British troops responded singing their own carols back in English. In no time the two sides were shouting greetings [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/the-news-truce/' addthis:title='The News Truce ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Fish Supper</title>
		<link>http://www.prmatters.co.nz/a-fish-supper/</link>
		<comments>http://www.prmatters.co.nz/a-fish-supper/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 04:39:06 +0000</pubDate>
		<dc:creator>Network Team</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[100% pure]]></category>
		<category><![CDATA[Food Inc]]></category>
		<category><![CDATA[Fresh]]></category>
		<category><![CDATA[New Zealand]]></category>
		<category><![CDATA[Produce]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=147</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/a-fish-supper/' addthis:title='A Fish Supper '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>I love my neighbour, I’d be stupid not to. His name is Greg and he cleverly caught the pictured four and a half pound snapper on the Hauraki Gulf on Sunday. He and his cousin went out at dawn, apparently pausing somewhere about 40 minutes from our houses, to pull up ten fish and casually [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/a-fish-supper/' addthis:title='A Fish Supper ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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