http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/perceptions-are-reality-aren%e2%80%99t-they/ http://www.prmatters.co.nz/perceptions-are-reality-aren%e2%80%99t-they/#comments Wed, 03 Sep 2008 02:25:10 +0000 Paul http://www.prmatters.co.nz/?p=44 Perceptions are reality  - that’s the long-held mantra of the advertising and communications industry. Why then was there such scandal when Yang Peiyi with her flawless voice got changed out of the Olympic’s opening ceremony with Lin Miaoke for her flawless image and expressions. I recall a furore and outrage that we had been duped [...]

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