http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/ http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/#comments Tue, 13 Sep 2011 00:40:55 +0000 Paul http://www.prmatters.co.nz/?p=1097 When Google acquired the restaurant survey guide Zagat last week one media columnist boldly declared that the “press release”, the traditional format for announcing such initiatives, was now “officially dead”. You see the Zagat owners used the style of one of their restaurant surveys to communicate with stakeholders, and Google, unsurprisingly, tweeted the news. In [...]

]]> http://www.prmatters.co.nz/not-dead-but-often-in-need-of-resuscitation/feed/ 0 http://www.prmatters.co.nz/curious-questions-for-a-new-decade/ http://www.prmatters.co.nz/curious-questions-for-a-new-decade/#comments Sun, 24 Jan 2010 23:06:51 +0000 Jane Dodd http://www.prmatters.co.nz/?p=229 1. Where did the man on the street go? Web 2.0 where? We wondered if the exuberance around the democratising power of the all-access-internet we saw mid-decade hasn’t become a bit deflated in the past year or so. Could the man on the online street have been shouted out by the noisier and better resourced? [...]

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