http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/corporate-communications-fact-number-one-perception-is-reality/ http://www.prmatters.co.nz/corporate-communications-fact-number-one-perception-is-reality/#comments Thu, 27 Aug 2009 20:22:39 +0000 Jane Dodd http://www.prmatters.co.nz/?p=135 You can’t change reality with facts even if your facts are more pertinent than the other persons.  To their own detriment too many people have ignored public opinion on the basis that it’s just plain wrong thinking, and all that’s required is to state the facts. I am not talking about the smacking law – [...]

]]> http://www.prmatters.co.nz/corporate-communications-fact-number-one-perception-is-reality/feed/ 0 http://www.prmatters.co.nz/consumers-show-their-muscle-and-cadbury-fesses-up-to-mistake/ http://www.prmatters.co.nz/consumers-show-their-muscle-and-cadbury-fesses-up-to-mistake/#comments Wed, 19 Aug 2009 02:57:09 +0000 Paul http://www.prmatters.co.nz/?p=132 A few short months ago Readers Digest declared Cadbury the No 1 trusted New Zealand brand.  The coverage was extensive…accolades galore for the “iconic Kiwi brand”. Before the chocolate was set on that announcement, we learned that Cadbury had re-sized its chocolate blocks and substituted palm oil for cocoa butter. Apparently this was all for [...]

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