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	<title>PR Matters &#187; public relations</title>
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		<title>Media relationships &#8211; it’s important to make them work</title>
		<link>http://www.prmatters.co.nz/media-relationships-it%e2%80%99s-important-to-make-them-work/</link>
		<comments>http://www.prmatters.co.nz/media-relationships-it%e2%80%99s-important-to-make-them-work/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 04:55:09 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Christchurch Earthquake]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[EQC]]></category>
		<category><![CDATA[journalists]]></category>
		<category><![CDATA[Media relations]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Network Communication]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[The Press]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=1352</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/media-relationships-it%e2%80%99s-important-to-make-them-work/' addthis:title='Media relationships &#8211; it’s important to make them work '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>The Press has accused EQC of being unprofessional in its portrayal of two of its reporters – one as &#8220;schizophrenic in his writing” and another as a “rogue reporter”. The background to this is the EQC’s presentation to field staff on Monday reminding them of the organisation’s responsibilities to the media and that media enquiries [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/media-relationships-it%e2%80%99s-important-to-make-them-work/' addthis:title='Media relationships &#8211; it’s important to make them work ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		</item>
		<item>
		<title>The spirit of communicating</title>
		<link>http://www.prmatters.co.nz/the-spirit-of-communicating/</link>
		<comments>http://www.prmatters.co.nz/the-spirit-of-communicating/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 22:25:03 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Supercity]]></category>
		<category><![CDATA[Anglican church]]></category>
		<category><![CDATA[billboard]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[controversial]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Network Communication]]></category>
		<category><![CDATA[NetworkPR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[St Matthew-in-the-City]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=1346</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/the-spirit-of-communicating/' addthis:title='The spirit of communicating '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>St Matthew-in-the-City sees the Christmas season as an opportunity to spark thought and conversation in the community.  They’ve put up their Christmas billboard portraying Mary, Jesus’ mother, looking at a home pregnancy test kit revealing that she is pregnant. In much less dramatic ways, on one level many of us use the Christmas season to [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/the-spirit-of-communicating/' addthis:title='The spirit of communicating ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Food for the nation</title>
		<link>http://www.prmatters.co.nz/food-for-the-nation/</link>
		<comments>http://www.prmatters.co.nz/food-for-the-nation/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 01:00:09 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Food & Grocery Council]]></category>
		<category><![CDATA[Food & Grocery Council Annual Conference]]></category>
		<category><![CDATA[food exports]]></category>
		<category><![CDATA[food prices]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[Labour government]]></category>
		<category><![CDATA[National government]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[NetworkPR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Tony Nowell]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=1329</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/food-for-the-nation/' addthis:title='Food for the nation '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>During the next four weeks New Zealanders’ combined spending on food, beverages and other grocery items is likely to once again break records.  Even though purse strings are tighter, people will over-compensate for fear of being caught short. Budget pressures aside, we forget how fortunate we are to have access to such an impressive choice [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/food-for-the-nation/' addthis:title='Food for the nation ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mayor Parker and Ballantynes show us how it can be done</title>
		<link>http://www.prmatters.co.nz/mayor-parker-and-ballantynes-show-us-how-it-can-be-done/</link>
		<comments>http://www.prmatters.co.nz/mayor-parker-and-ballantynes-show-us-how-it-can-be-done/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 00:50:42 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Ballantynes]]></category>
		<category><![CDATA[Christchurch]]></category>
		<category><![CDATA[Christchurch Earthquake]]></category>
		<category><![CDATA[City Mall]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communicator of the Year award]]></category>
		<category><![CDATA[Crisis communication]]></category>
		<category><![CDATA[Mary Devine]]></category>
		<category><![CDATA[Mayor Bob Parker]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Network Communication]]></category>
		<category><![CDATA[NetworkPR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PRINZ]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=1317</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/mayor-parker-and-ballantynes-show-us-how-it-can-be-done/' addthis:title='Mayor Parker and Ballantynes show us how it can be done '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>As President of the Public Relations Institute of NZ (PRINZ), I was privileged late last week to present Bob Parker, Mayor of Christchurch with the Institute’s Communicator of the Year award in Christchurch.  It is an annual award bestowed by the College of Fellows, so the selection of Mayor Parker is not simply one of [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/mayor-parker-and-ballantynes-show-us-how-it-can-be-done/' addthis:title='Mayor Parker and Ballantynes show us how it can be done ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New iPads for MPs</title>
		<link>http://www.prmatters.co.nz/new-ipads-for-mps/</link>
		<comments>http://www.prmatters.co.nz/new-ipads-for-mps/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 22:16:53 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Bowen House]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[communication tools]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[MP]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[NetworkPR]]></category>
		<category><![CDATA[New Zealand Parliament]]></category>
		<category><![CDATA[Parliament]]></category>
		<category><![CDATA[Personal Communication Mixology]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public servants]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=1306</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/new-ipads-for-mps/' addthis:title='New iPads for MPs '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>On arriving for their first day at Parliament yesterday, MPs were given a goodie bag with pen and notebook, iPad 2 and iPhone or Blackberry. The iPads were preloaded with key information new members could refer to during their induction programme. No doubt there will be some of the usual criticisms leveled at our public [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/new-ipads-for-mps/' addthis:title='New iPads for MPs ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Never mind policy, what’s on the tape?</title>
		<link>http://www.prmatters.co.nz/never-mind-policy-what%e2%80%99s-on-the-tape/</link>
		<comments>http://www.prmatters.co.nz/never-mind-policy-what%e2%80%99s-on-the-tape/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 01:50:13 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[2011 General Election]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[hype]]></category>
		<category><![CDATA[John Banks]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[Key/Banks taping saga]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[NetworkPR]]></category>
		<category><![CDATA[politicians]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=1237</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/never-mind-policy-what%e2%80%99s-on-the-tape/' addthis:title='Never mind policy, what’s on the tape? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>It is hard not to feel that that the 2011 General Election has descended into farce.  We’re now ten days out from the Election, and for nigh on three days our politicians aided and abetted by the national media have given us a diet of irrelevancy about a tape of a private conversation. The PM [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/never-mind-policy-what%e2%80%99s-on-the-tape/' addthis:title='Never mind policy, what’s on the tape? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Time for Self Reflection</title>
		<link>http://www.prmatters.co.nz/a-time-for-self-reflection-2/</link>
		<comments>http://www.prmatters.co.nz/a-time-for-self-reflection-2/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 01:22:54 +0000</pubDate>
		<dc:creator>Mark Oldershaw</dc:creator>
				<category><![CDATA[Politics]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[election]]></category>
		<category><![CDATA[Network]]></category>
		<category><![CDATA[Network PR]]></category>
		<category><![CDATA[Parliament]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Simon Power]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[Sue Kedgley]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=1136</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/a-time-for-self-reflection-2/' addthis:title='A Time for Self Reflection '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>With Parliament set to rise in a couple of weeks ahead of November’s general election we are about to head into the valedictory speech season. The last ‘hurrah’ for those MPs that have decided not to stand for re-election.  This time around there will be 14 of them starting on 27th September with Green MP [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/a-time-for-self-reflection-2/' addthis:title='A Time for Self Reflection ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Success Never Comes Easy</title>
		<link>http://www.prmatters.co.nz/success-never-comes-easy/</link>
		<comments>http://www.prmatters.co.nz/success-never-comes-easy/#comments</comments>
		<pubDate>Mon, 30 May 2011 03:39:45 +0000</pubDate>
		<dc:creator>Dennis Lynch</dc:creator>
				<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[ChildFund New Zealand]]></category>
		<category><![CDATA[New Zealand Blood Service]]></category>
		<category><![CDATA[New Zealand Heart Foundation]]></category>
		<category><![CDATA[PRINZ Awards 2011]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Public Relations Institute of New Zealand]]></category>
		<category><![CDATA[The Hyperfactory]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=892</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/success-never-comes-easy/' addthis:title='Success Never Comes Easy '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Many have a rather jaundiced view of industry awards, seeing them as no more than self congratulatory back slapping. My personal view is rather different. Having been in the PR industry for most of my working life, I know just how fiercely competitive and hard it is to win PR awards in New Zealand. At [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/success-never-comes-easy/' addthis:title='Success Never Comes Easy ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Earning A Place For PR At The Board Table</title>
		<link>http://www.prmatters.co.nz/earning-a-place-for-pr-at-the-board-table/</link>
		<comments>http://www.prmatters.co.nz/earning-a-place-for-pr-at-the-board-table/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 01:11:07 +0000</pubDate>
		<dc:creator>Dennis Lynch</dc:creator>
				<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Anne Gregory]]></category>
		<category><![CDATA[Boardroom]]></category>
		<category><![CDATA[Corporate decisions]]></category>
		<category><![CDATA[Global Alliance]]></category>
		<category><![CDATA[Leeds Unviersity]]></category>
		<category><![CDATA[Network PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=680</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/earning-a-place-for-pr-at-the-board-table/' addthis:title='Earning A Place For PR At The Board Table '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>A fundamental tenant of public relations advice is the need to be in ‘the circle’ when key decisions are being discussed and made. It is easier to convince others to your viewpoint before the decision is made rather than get people to reverse a decision already made. Professor Anne Gregory, who lectures on public relations [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/earning-a-place-for-pr-at-the-board-table/' addthis:title='Earning A Place For PR At The Board Table ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are PR professionals worth the money?</title>
		<link>http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/</link>
		<comments>http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 00:05:12 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Consultancy]]></category>
		<category><![CDATA[DIY PR]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Relationship building]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=502</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/' addthis:title='Are PR professionals worth the money? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Naturally as the GM of a major PR consultancy my response is yes. The range of PR services available in New Zealand are as wide and varied as the needs of the individuals and organisations who procure these services. Anyone who spends money on PR rightly expects a meaningful communication outcome. I was therefore intrigued [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/are-pr-professionals-worth-the-money/' addthis:title='Are PR professionals worth the money? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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