http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/litany-of-apologies-but-no-humility/ http://www.prmatters.co.nz/litany-of-apologies-but-no-humility/#comments Wed, 13 Apr 2011 00:14:24 +0000 Paul http://www.prmatters.co.nz/?p=855 If you watched Close Up last night you’ll know all about the problems encountered by wheelchair-bound Tanya Black and Dan Buckingham in trying to take a Jetstar flight to the Capital. You see, Tanya and Dan ended up ditching their tickets and flying hassle-free with Air NZ. There are many aspects of this episode that [...]

]]> http://www.prmatters.co.nz/litany-of-apologies-but-no-humility/feed/ 0 http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/ http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/#comments Wed, 02 Dec 2009 22:52:01 +0000 Jane Dodd http://www.prmatters.co.nz/?p=201 It’s been interesting to watch the sports media trying to take the Tiger Woods story to new levels – despite his almost complete silence on the matter, until this morning, that is, when he offered further comment. Until now, in the absence of any new information, the story had become one about him not talking [...]

]]> http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/feed/ 0 http://www.prmatters.co.nz/do-the-hoki-toki/ http://www.prmatters.co.nz/do-the-hoki-toki/#comments Mon, 23 Nov 2009 20:26:47 +0000 Network Team http://www.prmatters.co.nz/?p=195 We’ve all heard plenty about the potential threat to the reputations of business and brands posed by new online tools. These networks, coupled with the ability of Google to draw a crowd on any topic, can spread bad news far and wide. It’s simple: pick an issue, mix in some influential commentary, and then watch [...]

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