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	<title>PR Matters &#187; reputation</title>
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		<title>Tiger Tiger burning bright&#8230;and crashing*</title>
		<link>http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/</link>
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		<pubDate>Fri, 11 Dec 2009 02:41:55 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[crisis management]]></category>
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		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=207</guid>
		<description><![CDATA[While the media still can’t get quite enough of the story, some quarters have gone quiet on Tiger Woods. 
After his ho-hum apology, Tiger is giving the world the silent treatment in a strategy to deal with the ruckus over the snowballing allegations of multiple infidelities. Keeping Mum is not a bad idea, in truth, particularly while [...]]]></description>
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		<title>Poorly served by media accuracy</title>
		<link>http://www.prmatters.co.nz/poorly-served-by-media-accuracy/</link>
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		<pubDate>Thu, 12 Mar 2009 02:36:57 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[accuracy]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Dominion Post]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[Winston Peters]]></category>

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		<description><![CDATA[We have no right to expect accuracy from the media.  And the media has no right to promise that they will give us accurate reports.
I came to this Damascene realisation only recently, or more correctly, I only recently faced up to this realisation. This is tough when you’ve spent a career working with the media [...]]]></description>
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