http://www.prmatters.co.nz fresh thinking - influential communication Thu, 26 Jan 2012 01:27:04 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.prmatters.co.nz/shredding-you%e2%80%99re-reputation-for-a-headline/ http://www.prmatters.co.nz/shredding-you%e2%80%99re-reputation-for-a-headline/#comments Thu, 28 Oct 2010 21:17:15 +0000 Paul http://www.prmatters.co.nz/?p=660 A recent statement claiming that wine was cheaper than water in New Zealand showed just how easy it is to garner publicity.  In my view, it also showed just how easy it is to shred your own credibility, a result that will last longer than the sensational headline. This headline, created by the University of [...]

]]> http://www.prmatters.co.nz/shredding-you%e2%80%99re-reputation-for-a-headline/feed/ 1 http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/ http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/#comments Fri, 11 Dec 2009 02:41:55 +0000 Network Team http://www.prmatters.co.nz/?p=207 While the media still can’t get quite enough of the story, some quarters have gone quiet on Tiger Woods.  After his ho-hum apology, Tiger is giving the world the silent treatment in a strategy to deal with the ruckus over the snowballing allegations of multiple infidelities. Keeping Mum is not a bad idea, in truth, particularly [...]

]]> http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/feed/ 1 http://www.prmatters.co.nz/poorly-served-by-media-accuracy/ http://www.prmatters.co.nz/poorly-served-by-media-accuracy/#comments Thu, 12 Mar 2009 02:36:57 +0000 Paul http://www.prmatters.co.nz/?p=88 We have no right to expect accuracy from the media.  And the media has no right to promise that they will give us accurate reports. I came to this Damascene realisation only recently, or more correctly, I only recently faced up to this realisation. This is tough when you’ve spent a career working with the [...]

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