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	<title>PR Matters &#187; Strategy</title>
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	<description>fresh thinking - influential communication</description>
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		<title>Lying as part of your strategy</title>
		<link>http://www.prmatters.co.nz/lying-as-part-of-your-strategy/</link>
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		<pubDate>Fri, 09 Jul 2010 04:36:59 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Pete Bethune]]></category>
		<category><![CDATA[Sea Shepherd]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Whaling]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=509</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/lying-as-part-of-your-strategy/' addthis:title='Lying as part of your strategy '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Will we believe anything they say from now on? Possibly not. I’m talking about the Sea Shepherd organisation announcement publicly severing its relationship with the incarcerated Pete Bethune. No sooner had Bethune received what was widely regarded as a light two-year suspended sentence from the Japanese courts, than Sea Shepherd tells us that its statements [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/lying-as-part-of-your-strategy/' addthis:title='Lying as part of your strategy ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Government showing deft communication touch</title>
		<link>http://www.prmatters.co.nz/government-showing-deft-communication-touch/</link>
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		<pubDate>Fri, 12 Feb 2010 03:08:03 +0000</pubDate>
		<dc:creator>Dennis Lynch</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[Labour]]></category>
		<category><![CDATA[National]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Tax changes]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=270</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/government-showing-deft-communication-touch/' addthis:title='Government showing deft communication touch '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>The Government’s handling of the tax changes to be announced in the May budget show a masterly understanding of managing long term communications. Delegate the task of putting forward ideas to a third party (a commission) and then immediately reject the most controversial (phew, it’s not going to be as bad as it could be!); [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/government-showing-deft-communication-touch/' addthis:title='Government showing deft communication touch ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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