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	<title>PR Matters &#187; The Australian Women&#8217;s Weekly</title>
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		<title>Fair Play or Out Of Bounds</title>
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		<pubDate>Thu, 28 Jan 2010 03:27:12 +0000</pubDate>
		<dc:creator>Dennis</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[Controversy]]></category>
		<category><![CDATA[Leader of the opposition]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[The Australian Women's Weekly]]></category>
		<category><![CDATA[Tony Abbott]]></category>

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		<description><![CDATA[The ability of the media to ‘spark’ a controversy, and that of social media to ‘fuel it’ has rarely been better illustrated than the histrionics raging in Australian over the comments made by the new Leader of the Opposition, Tony Abbott, when asked the question:  what advice would you give your daughters about sex before [...]]]></description>
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