<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>PR Matters &#187; Tiger Woods</title>
	<atom:link href="http://www.prmatters.co.nz/tag/tiger-woods/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.prmatters.co.nz</link>
	<description>fresh thinking - influential communication</description>
	<lastBuildDate>Thu, 26 Jan 2012 01:27:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Has our media diet become unhealthy or are we being fed what we are asking for?</title>
		<link>http://www.prmatters.co.nz/has-our-media-diet-become-unhealthy-or-are-we-being-fed-what-we-are-asking-for/</link>
		<comments>http://www.prmatters.co.nz/has-our-media-diet-become-unhealthy-or-are-we-being-fed-what-we-are-asking-for/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 02:54:55 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[air new zealand]]></category>
		<category><![CDATA[Close Up]]></category>
		<category><![CDATA[John Key]]></category>
		<category><![CDATA[Media diet]]></category>
		<category><![CDATA[National Enquirer]]></category>
		<category><![CDATA[Pulitzer Prize]]></category>
		<category><![CDATA[Robin Brooke]]></category>
		<category><![CDATA[Rosemary McLeod]]></category>
		<category><![CDATA[SST]]></category>
		<category><![CDATA[Sunday Star Times]]></category>
		<category><![CDATA[Tabloid]]></category>
		<category><![CDATA[Tabloid media]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Vanity Fair]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=291</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/has-our-media-diet-become-unhealthy-or-are-we-being-fed-what-we-are-asking-for/' addthis:title='Has our media diet become unhealthy or are we being fed what we are asking for? '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>Is there a disturbing trend towards tabloid style news items taking precedence over the real news?  Just a few weeks ago the possibility that Brad Pitt and Angelina Jolie had broken up was in our six pm news bulletins.  Don’t get me wrong I have been known to read the odd gossip magazine but a [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/has-our-media-diet-become-unhealthy-or-are-we-being-fed-what-we-are-asking-for/' addthis:title='Has our media diet become unhealthy or are we being fed what we are asking for? ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/has-our-media-diet-become-unhealthy-or-are-we-being-fed-what-we-are-asking-for/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tiger Tiger burning bright&#8230;and crashing*</title>
		<link>http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/</link>
		<comments>http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 02:41:55 +0000</pubDate>
		<dc:creator>Network Team</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Media landscape]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[sponsorship]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=207</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/' addthis:title='Tiger Tiger burning bright&#8230;and crashing* '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>While the media still can’t get quite enough of the story, some quarters have gone quiet on Tiger Woods.  After his ho-hum apology, Tiger is giving the world the silent treatment in a strategy to deal with the ruckus over the snowballing allegations of multiple infidelities. Keeping Mum is not a bad idea, in truth, particularly [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/' addthis:title='Tiger Tiger burning bright&#8230;and crashing* ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/tiger-tiger-burning-bright-and-crashing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why the media won&#8217;t get this particular Tiger by his tail</title>
		<link>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/</link>
		<comments>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:52:01 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[PR Matters]]></category>
		<category><![CDATA[Crisis]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Media strategy]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=201</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/' addthis:title='Why the media won&#8217;t get this particular Tiger by his tail '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>It&#8217;s been interesting to watch the sports media trying to take the Tiger Woods story to new levels &#8211; despite his almost complete silence on the matter, until this morning, that is, when he offered further comment. Until now, in the absence of any new information, the story had become one about him not talking [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/' addthis:title='Why the media won&#8217;t get this particular Tiger by his tail ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
		<wfw:commentRss>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

