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	<title>PR Matters &#187; Tiger Woods</title>
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		<title>Has our media diet become unhealthy or are we being fed what we are asking for?</title>
		<link>http://www.prmatters.co.nz/has-our-media-diet-become-unhealthy-or-are-we-being-fed-what-we-are-asking-for/</link>
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		<pubDate>Tue, 23 Feb 2010 02:54:55 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
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		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=291</guid>
		<description><![CDATA[Is there a disturbing trend towards tabloid style news items taking precedence over the real news?  Just a few weeks ago the possibility that Brad Pitt and Angelina Jolie had broken up was in our six pm news bulletins.  Don’t get me wrong I have been known to read the odd gossip magazine but a [...]]]></description>
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		<title>Tiger Tiger burning bright&#8230;and crashing*</title>
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		<pubDate>Fri, 11 Dec 2009 02:41:55 +0000</pubDate>
		<dc:creator>Erica</dc:creator>
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		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=207</guid>
		<description><![CDATA[While the media still can’t get quite enough of the story, some quarters have gone quiet on Tiger Woods. 
After his ho-hum apology, Tiger is giving the world the silent treatment in a strategy to deal with the ruckus over the snowballing allegations of multiple infidelities. Keeping Mum is not a bad idea, in truth, particularly while [...]]]></description>
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		<title>Why the media won&#8217;t get this particular Tiger by his tail</title>
		<link>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/</link>
		<comments>http://www.prmatters.co.nz/why-the-media-wont-get-this-particular-tiger-by-his-tail/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:52:01 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Crisis Communications]]></category>
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		<category><![CDATA[Crisis]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Media strategy]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=201</guid>
		<description><![CDATA[It&#8217;s been interesting to watch the sports media trying to take the Tiger Woods story to new levels &#8211; despite his almost complete silence on the matter, until this morning, that is, when he offered further comment. Until now, in the absence of any new information, the story had become one about him not talking [...]]]></description>
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