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	<title>PR Matters &#187; Trade Me</title>
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		<title>The online rule of engagement – the same rules don’t appear to apply to all</title>
		<link>http://www.prmatters.co.nz/the-online-rule-of-engagement-%e2%80%93-the-same-rules-don%e2%80%99t-appear-to-apply-to-all/</link>
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		<pubDate>Wed, 29 Jul 2009 04:45:27 +0000</pubDate>
		<dc:creator>Jane Dodd</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Trade Me]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://www.prmatters.co.nz/?p=127</guid>
		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/the-online-rule-of-engagement-%e2%80%93-the-same-rules-don%e2%80%99t-appear-to-apply-to-all/' addthis:title='The online rule of engagement – the same rules don’t appear to apply to all '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>As we have come to grips with the online environment the rules of engagement have, for the most part, followed the same niceties and social etiquettes we apply in our other interactions.  Those who have transgressed have been outed and dealt with by the group. In the early days in particular, a company or brand [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/the-online-rule-of-engagement-%e2%80%93-the-same-rules-don%e2%80%99t-appear-to-apply-to-all/' addthis:title='The online rule of engagement – the same rules don’t appear to apply to all ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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		<title>Hanging by a thread</title>
		<link>http://www.prmatters.co.nz/hanging-by-a-thread/</link>
		<comments>http://www.prmatters.co.nz/hanging-by-a-thread/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 03:05:53 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Trade Me]]></category>

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		<description><![CDATA[<div class="addthis_toolbox addthis_default_style " addthis:url='http://www.prmatters.co.nz/hanging-by-a-thread/' addthis:title='Hanging by a thread '  ><a class="addthis_button_facebook_like" fb:like:layout="button_count"></a><a class="addthis_button_tweet"></a><a class="addthis_counter addthis_pill_style"></a></div>In issues management there is always a new experience to be had, and based on a recent episode online media will bring challenges aplenty for those of us involved in issues and reputation management. This new media is like talkback on steroids where those with a point of view or complaint can rage to their [...]<div class="addthis_toolbox addthis_default_style addthis_32x32_style" addthis:url='http://www.prmatters.co.nz/hanging-by-a-thread/' addthis:title='Hanging by a thread ' ><a class="addthis_button_preferred_1"></a><a class="addthis_button_preferred_2"></a><a class="addthis_button_preferred_3"></a><a class="addthis_button_preferred_4"></a><a class="addthis_button_compact"></a></div>]]></description>
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